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Upcoming Webinars
Dozen Nonprofit Marketing Webinar Recordings Now Online
By Kivi Leroux Miller
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| Photo by RaeA |
If you’ve been waiting for me to make the recordings from the Nonprofit Marketing Guide webinar series available, wait no more. The following titles are now all available when you purchase an All-Access Pass.
For $97, you’ll get to view all of these webinars and any I add in the next twelve weeks. You also get to attend any and all live webinars I host for the next twelve weeks, at no additional charge.
Nonprofit Storytelling: How to Write Your Nonprofit’s Best Stories
Recorded May 14, 2008.
How to Connect with Generation Y
Recorded May 7, 2008. Featuring Sam Davidson.
What Do Baby Boomer Donors Want from Your Nonprofit?
Recorded May 1, 2008. Featuring Jeff Brooks.
Online Writing: Dos and Don’ts of Writing for the Web and Email
Recorded April 24, 2008.
How to Write a Press Release Reporters Will Love
Recorded April 17, 2008. Featuring Claire Meyerhoff.
Branding for Nonprofits: What Is It and Should You Do It?
Recorded April 10, 2008. Audio only, featuring Nancy Schwartz.
Converting Your Print Newsletter into an Email Newsletter
Recorded March 20, 2008.
How to Write a Four-Page Nonprofit Annual Report
Recorded March 13, 2008.
Can We Find You on Google? Keywords and Search Engine Optimization for Nonprofits
Featuring David Westbrook. Recorded March 6, 2008.
How to Make Your Nonprofit Brochures Pop! - The Crash Course
Recorded February 27, 2008.
What Should We Write About? Storytelling Ideas for Nonprofits
Recorded February 13, 2008.
Getting Reporters to Cover Your Nonprofit: Tell Your Story So They’ll Tell It Too
Recorded February 6, 2008. Audio only, featuring Claire Meyerhoff.
Yes, it’s a ton of great training at a very reasonable price. Ready to get your pass? Register now.
read comments (2)Bunches o’ Studies and Stats on Nonprofit Marketing
By Kivi Leroux Miller
Lots of studies of interest to nonprofit marketers have been published lately . . .
Sea Change Strategies and Convio have released a new report on the “wired wealthy” — people who are giving big online. Get the full report here or read a nice summary on Katya’s blog. Only 40% of these donors thought charity websites were inspiring or made them feel connected to the cause they care about.
M+R Strategic Services and NTEN released an updated eNonprofit Benchmarks Study for 2008. Get the full report here or read the press release for a quick summary. The total amount raised online increased by 19 percent from 2006 to 2007, but email open and click-through rates are falling.
Donors’ money isn’t going where they think it is, according to a survey by Stanford Social Innovation Review and Google.org.
MobileActive.org has released a report with 11 case studies on how nonprofits are using cell phones for a variety of outreach and advocacy programs. Full report here and summary here. The global survey found that 86% of non-governmental organization (NGO) employees use mobile technology in their work.
Half of donors think nonprofits should be using social media (e.g. blogs) to keep them up-to-date. In particular, they want to read news and announcements, success stories, and volunteer opportunities. This comes from a Donor Pulse/Harris Interactive poll — get details from Virilion.
Universal McCann has published a study on the growth of social media worldwide. TrendsSpotting has a nice summary. (Thanks to SocialBttrfly on Twitter for the tip.)
