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Bunches o’ Studies and Stats on Nonprofit Marketing
By Kivi Leroux Miller
Lots of studies of interest to nonprofit marketers have been published lately . . .
Sea Change Strategies and Convio have released a new report on the “wired wealthy” — people who are giving big online. Get the full report here or read a nice summary on Katya’s blog. Only 40% of these donors thought charity websites were inspiring or made them feel connected to the cause they care about.
M+R Strategic Services and NTEN released an updated eNonprofit Benchmarks Study for 2008. Get the full report here or read the press release for a quick summary. The total amount raised online increased by 19 percent from 2006 to 2007, but email open and click-through rates are falling.
Donors’ money isn’t going where they think it is, according to a survey by Stanford Social Innovation Review and Google.org.
MobileActive.org has released a report with 11 case studies on how nonprofits are using cell phones for a variety of outreach and advocacy programs. Full report here and summary here. The global survey found that 86% of non-governmental organization (NGO) employees use mobile technology in their work.
Half of donors think nonprofits should be using social media (e.g. blogs) to keep them up-to-date. In particular, they want to read news and announcements, success stories, and volunteer opportunities. This comes from a Donor Pulse/Harris Interactive poll — get details from Virilion.
Universal McCann has published a study on the growth of social media worldwide. TrendsSpotting has a nice summary. (Thanks to SocialBttrfly on Twitter for the tip.)
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