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This blog is all about do-it-yourself nonprofit communications and marketing. I love helping small and medium-sized nonprofits communicate more effectively with their members, donors, volunteers and other supporters, so that together, we can all make the world a better place. I do that as a blogger, trainer, speaker, coach and consultant.
I believe that even the smallest nonprofit staffs with the most modest budgets can achieve tremendous results through savvy marketing and communications. I hope this blog and my online marketing training and other resources encourage you to do just that, while helping you grow personally as a nonprofit marketer and communications professional.
Please comment on posts and feel free to contact
me with your questions and comments. You can also learn more about hiring me to speak at your conference or workshop and to assist you as a coach or consultant.
Check out my calendar of events for upcoming webinars, live broadcasts of Magic Keys Radio, online office hours, and more.
My “blog about this” folder overfloweth with great stuff to share with you. Here are a few of the more recent items:
The Chronicle of Philanthropy did an online chat Q&A with Seth Godin yesterday. As to be expected, he didn’t disappoint. My favorite quote: “Obsessing about the basics is far more effective than managing the latest fad.” Read the full transcript here. I do disagree with his take on nonprofit annual reports, however.
Michael Gilbert says “Playing It Safe Is a Trap.” His article on five syndromes in nonprofit online marketing will definitely make you think. Are you letting fear and naysayers stop you from doing really exciting, meaningful work? Much of Gilbert’s philosophy was echoed by Seth Godin in his Chronicle of Philanthropy chat. It also reminds me of one of my all-time favorite quotes: “There’s nothing in the middle of the road but yellow stripes and dead armadillos.” ~ Jim Hightower
Should you speak in an organizational voice or a personal voice when writing for your nonprofit’s blog? In other words, just how snarky can you get? You’ll find some great perspectives in the comments on Beth’s Blog.
This has been widely reported in the nonprofit blogosphere, but in case you missed it and you don’t currently use an email service provider for your e-newsletters (as you should!), Vertical Response will let you email 10,000 messages per month for nada.
Simple changes to Amnesty International’s website made a big difference in how much they raised online. These results provide not only interesting tips for your website design, but also validate once again the power of testing, testing, testing.Â
I’ll let the rest of the “blog it” folder sit for a bit and see if it is really blog-worthy after all. 
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Tags: nonprofit-marketing, Online Marketing
More Goodies: Get Kivi's Nonprofit Marketing Tips E-Newsletter (2-3 times per month)
I just got a sneak peek at the slides that Jeff Brooks of Donor Power Blog will be sharing during this Thursday’s (5/1/08, 3:00 ET) webinar: What Do Baby Boomer Donors Want from Your Nonprofit?
Jeff says the good news is that Baby Boomers are the wealthiest and largest generation in U.S. history. The bad news is they are much more demanding than their parents’ generation. So what do they want from you? Control over their relationship with your nonprofit, for one thing.
And what does that really mean and what do you do about it? What impact does it have on the way you communicate with your donors? You’ll have to get those answers straight from Jeff. Register for the webinar ($35 for whoever can fit around the monitor and speaker phone) and you can ask all the questions you want about Baby Boomers and your nonprofit. Jeff will answer as many as he can during the hour.
Tags: baby boomers, donors, Fundraising, marketing, nonprofit, nonprofit-marketing, Online Marketing
More Goodies: Get Kivi's Nonprofit Marketing Tips E-Newsletter (2-3 times per month)
