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"The webinar was great. We had a group of people in the room. It has consoliated our thinking on a number of new directions."

-- Adrian Bailon, Immigrant Services Society of British Columbia

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  • Nov 20 - How to Write Moving Personal Profiles about Donors and Others
  • Dec 3 - Short & Sweet: How to Boil Down Your Message So Everyone Gets It
  • Dec 9 - Easy and Effective Ways to Build Your Email List
  • Jan 7 - Email Newsletter Essentials for Nonprofits
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    09.30.2008

    The Nonprofit Marketing Guide weekly webinar series is continuing this fall, with some great new topics and a few encores of popular topics from earlier this year. As always, registration for each webinar is $35, which includes everyone in your office who can fit around one speakerphone and computer monitor. 

    Even better — get the All-Access Pass for just $97 and you can attend all of these sessions at no additional charge. It’s the recession-proof way to get the training you need so you can build support and raise money for your good cause!

    Ten Captivating Ways to Start Fundraising Letters, Newsletter Articles & More

    You’ll learn 10 different ways to start your fundraising letters and other marketing communications — all of which will engage your supporters and keep them reading. Leave writer’s block and boring letters behind forever! This Thursday, October 2, 1:00 p.m. Eastern (10:00 a.m. Pacific). 

     

    Nonprofit Publicity 101: Great PR Ideas that Get Attention

    Light a fire and watch the good news about your nonprofit’s work spread with the creative publicity ideas you’ll get during this webinar. Thursday, October 9, 1:00 p.m. Eastern (10:00 a.m. Pacific). 

     

    Nonprofit Writing Stinks! Bring Your Writing Back to Life

    During this webinar, you’ll learn how to write like the smart, passionate human being you are — instead of the dead-inside, jargon-loving droid you just might sound like now. Tuesday, October 14, 1:00 p.m. Eastern (10:00 a.m. Pacific). 

     

    Forget the General Public! How to Define and Reach Your Target Audience

    Stop wasting time and money trying to reach the general public. They don’t care (and they don’t really exist!). Instead, learn how to identify your target audience and to speak directly to them. Thursday, October 23, 1:00 p.m. Eastern (10:00 a.m. Pacific).

     

    Blogging for Nonprofits: Tips, Traps, and Tales

    Everybody’s doing it - should you? Learn how other nonprofits are using blogs and how your organization could use a blog to build an online community. Wednesday, October 29, 1:00 p.m. Eastern (10:00 a.m. Pacific). 

     

    How to Write a 4-Page Nonprofit Annual Report - A Crash Course Webinar

    Learn how to write an annual report that highlights your accomplishments, explains your financials, and appeals to both hearts and minds — all in four pages. Thursday, November 6, 1:00 p.m. Eastern (10:00 a.m. Pacific) 

     

    Online Writing: Dos and Don’ts of Writing for the Web and Email

    Learn the key differences between writing for print and for pixels, including the top three characteristics of good online writing. Make your online writing more appealing and improve your website or email’s performance. Wednesday, November 12, 1:00 p.m. Eastern (10:00 a.m. Pacific). 

     

    How to Write Moving Personal Profiles about Donors, Clients, and Other Supporters

    Inspire others by telling great stories about the people you meet and work with everyday, including donors, volunteers, and clients. Escape the boring bio syndrome and write engaging, dramatic profiles. Thursday, November 20, 1:00 p.m. Eastern (10:00 a.m. Pacific).

     

    Like what you see? Get all of this training (and much more) for only $97, with the All-Access Pass.

    07.18.2008

    Photo by Cam in Van on Flickr

    I thought this might happen, and sure enough, the Canadians want in on the free webinar upgrade program I announced yesterday for nonprofits in these eight U.S. states! So, I’ve gone back and checked the registration records and Googled the list of Canadian provinces and territories (how many can you U.S. citizens guess of the 13?).

    It’s the same deal: If you live in one of the areas listed below, I will convert your $35 webinar registration fee into an All-Access Pass ($97), which gets you access to 12 weeks of live webinars, plus the webinar archive and our on-demand courses. All you have to do is register between today and July 31, 2008 for any webinar currently on our schedule.

    This offers applies to nonprofits in the following areas of Canada:

    - Saskatchewan
    - New Brunswick
    - Nova Scotia
    - Prince Edward Island
    - Newfoundland and Labrador
    - Yukon
    - Nunavut

    I’ve had attendees this year from nonprofits in Alberta, Manitoba, British Columbia, Ontario, Quebec, and Northwest Territories, so if you live there, this particular offer doesn’t apply to you.

    Spread the word to your Canadian nonprofit friends!

    07.17.2008

    Photo by Nataliej on Flickr

    I was just reviewing the registrations to date this year for the Nonprofit Marketing Guide webinar series. We are approaching 500 nonprofits participating, from 42 U.S. states, 6 Canadian territories/provinces, and a handful of other countries (Yes, you Aussies and Kiwis can register and view the recording the next day, so you don’t have to get up at 4:00 a.m.!)

    I’d really like to be able to say that nonprofits in all 50 states have participated in our webinars, so that means I need nonprofits in these eight states to register:

    - Delaware
    - Hawaii
    - New Hampshire
    - North Dakota
    - Rhode Island
    - South Dakota
    - West Virginia, and
    - Wyoming

    Here’s a big incentive: I will convert the $35 webinar registration of every nonprofit in these eight states into an All-Access Pass ($97), which gets you access to 12 weeks of live webinars, plus the webinar archive and our on-demand courses. All you have to do is register by July 31, 2008 for any webinar currently on our schedule.

    Spread the word to your nonprofit friends in these eight states!

    UPDATE: Now there’s a deal for Canadians too!

    06.27.2008

    I’ve just added some new webinars to the schedule for this summer and early fall.

    July 16 - Nonprofit Writing Stinks! How to Bring Your Writing Back to Life

    July 30 - Attracting More Website Visitors: Traffic-Building Tips for Nonprofits

    August 14 - Online Writing: Dos and Don’ts of Writing for the Web and Email

    August 20 - Nonprofit Publicity 101: Great PR Ideas that Get Attention

    August 28 - Online Marketing Basics for Nonprofits: From Email to Social Media

    September 4 - How to Write a Press Release Reporters Will Love

    September 10 - Nonprofit Storytelling: How to Write Your Nonprofit’s Best Stories

    September 25 - Email Newsletter Basics for Nonprofits - From Start to Finish

    October 2 - Ten Captivating Ways to Start Fundraising Letters, Newsletter Articles & More

    You can attend every single webinar I’ve listed here (or view the recordings 48 hours after the live event) for just $97 when you purchase the All-Access Pass before July 16. Otherwise, you can register a la carte and pay $35 per webinar.

    If you are looking for affordable training on how to market your nonprofit and gain more supporters, donors, and advocates for your cause, the Nonprofit Marketing Guide All-Access Pass is the way to go.

     

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