There is no such thing as the "general public" in nonprofit marketing! The "general public" includes everyone from your three-year-old neighbor to your eighty-year-old grandma. It includes Wall Street brokers, single moms, cowboys, transvestites, and everyone up and down your street and in your office building. Do you ...
Monthly Archives: January 2008
Look Before You Leap: Nonprofit Marketing Strategies
Nonprofit staff are always busy and often have more job responsibilities than they can possibly accomplish. That leads to lots of implementation without strategic thinking. Whether it's a quick and dirty plan or an an in-depth, comprehensive strategy, give some thought to your marketing campaigns before you ...
Resources on Nonprofit Website Best Practices
You'll find some great tips and advice here: Jakob Nielsen writes a can't-miss column called "Alertbox" on website usability. Network for Good answers, "How do I create a website for my nonprofit?" Idealware has great reports and side-by-side comparisons of content management systems, online activism tools, and more. TechSoup offers webmasters "Five Principles to ...
"Blogging for Nonprofits" Course Notes
Kivi Leroux Miller teaches a "Blogging for Nonprofits" workshop as part of Duke University's certificate program in nonprofit management. You'll find information on these topics in the course notes. Blogging Basics What is a Blog? Blogging Lingo How Blogs are Different from Other Online Tools How Nonprofits Can Use Blogs When NOT to Blog Your Blogging Questions The Five W's and H ...
Your Nonprofit Website: Five Quick Fixes
Every nonprofit website should have these five items - and you'd be surprised how many organizations are missing at least one. 1) An email newsletter sign-up box. If you send out an email newsletter, make sure your website includes an easy way for people to subscribe to it. 2) ...