There is no such thing as the “general public” in nonprofit marketing!

The “general public” includes everyone from your three-year-old neighbor to your eighty-year-old grandma. It includes Wall Street brokers, single moms, cowboys, transvestites, and everyone up and down your street and in your office building. Do you care what every single one of these people think about your issues and organization? If you are smart, the answer is NO! (more…)

Nonprofit staff are always busy and often have more job responsibilities than they can possibly accomplish. That leads to lots of implementation without strategic thinking. Whether it’s a quick and dirty plan or an an in-depth, comprehensive strategy, give some thought to your marketing campaigns before you implement them.

Here is a basic outline for a nonprofit marketing strategy: (more…)

You’ll find some great tips and advice here:

Jakob Nielsen writes a can’t-miss column called “Alertbox” on website usability.

Network for Good answers, “How do I create a website for my nonprofit?”

Idealware has great reports and side-by-side comparisons of content management systems, online activism tools, and more.

TechSoup offers webmasters “Five Principles to Design By.”

Kivi Leroux Miller teaches a “Blogging for Nonprofits” workshop as part of Duke University’s certificate program in nonprofit management. You’ll find information on these topics in the course notes.

Blogging Basics

• What is a Blog?
• Blogging Lingo
• How Blogs are Different from Other Online Tools
• How Nonprofits Can Use Blogs
• When NOT to Blog
• Your Blogging Questions (more…)

Every nonprofit website should have these five items - and you’d be surprised how many organizations are missing at least one.

1) An email newsletter sign-up box. If you send out an email newsletter, make sure your website includes an easy way for people to subscribe to it. (more…)