What's the most important part of any nonprofit brochure? It's the call to action. That's the section where you tell the brochure reader what you want them to do next, whether it's donate, volunteer, sign up for ...
Monthly Archives: February 2008
Quick Tips for Better Nonprofit Email Newsletters
10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter By Kivi Leroux Miller, Nonprofit Marketing Guide.com Use these ten tips to increase the likelihood that your supporters will read your nonprofit email newsletter and act on what they ...
Anatomy of a Direct Mail Makeover at U.C. Berkeley
This article first appeared as a series of five posts on Kivi Leroux Miller's Nonprofit Communications blog in November 2007. Those posts have been combined into one article here. The fundraisers at the University of California at Berkeley (Cal), my alma mater, had a problem: they needed to raise more money from alumni ...
More Press Release Resources for Nonprofits
Visit the following websites to learn more about writing press releases for your nonprofit organization. National Education Association "Writing a News Release" and "Add Style to Your News Release" International Campaign to Ban Landmines "So You Want to Write a Press Release" Center for Participatory Change "Writing a Press Release" Green Media Toolshed "Writing a Press ...
Basics for Nonprofit Online Press Rooms
Every nonprofit online press room should have five essential elements: • Current Press Releases • Press Release Archive • Contact Information • Organizational Media Kit • Calendar of Upcoming Events Make It Easy for Reporters to Find Your Online Press Room The first and most important rule in creating an online press room is to make it ...
Five "Musts" for a Great Press Release
1. A News Angle. Your press release needs an angle that shouts out why it should be read and followed up on NOW. What's so special about your release's topic and why should a reporter care about it TODAY? Linking your press release to current events, the time of year, or ...
Looking for Sample Nonprofit Annual Reports?
You'll find lots of samples here: Land Trusts Hospices Animal Rescue/Shelters Food Banks Senior Services Free Clinics Largest Nonprofits in the U.S. "Power and Influence" Top 50
Why Your Nonprofit Needs an Annual Report
Writing an annual report for your nonprofit is a great idea. Annual reports can help in many ways. They can communicate not just your activities, but your accomplishments; reinforce your value ...
Nonprofit Brochure Basics
Every nonprofit needs a brochure, right? Not necessarily. Creating a generic brochure is usually a waste of resources. Only publish a brochure when you have a specific message for a specific audience that works in a brochure format. Three Must-Dos for Nonprofit Brochures 1) Write for a specific ...
25 Easy and Low-Cost Ways to Market Your Land Trust Online
Online marketing is usually less expensive and longer lasting than print marketing. Use these 25 tips to increase your land trust’s visibility online, with just a little bit of time and money. Your Core Online Presence 1. Get your own domain name and website. There’s no excuse anymore ...