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Research and Case Studies
Recent research into what works in fundraising appeals shows that a powerful story about a single individual moves donors more than general information or even stories about more than one person.
One of my favorite articles on the power of nonprofit storytelling, "I Want You ...
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How can you inject storytelling into your day-to-day communications? Here are ten specific examples of ways nonprofits can use stories.
1) Include a story about a real person in every speech you give. Talking to potential volunteers? Tell a story or two about a real volunteer and the difference ...
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Good stories about your nonprofit's work may be your single most valuable asset in marketing your nonprofit to new supporters and in keeping your current supporters interested in your ...
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New donors, volunteers and other potential supporters have questions that they want answered before taking the next step with your organization. These five simple but universal questions that people will have ...
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Look no further than these websites for some great nonprofit storytelling. Tell me about your favorites and if I like them too, I'll add them to the list.
National CASA is my current favorite. The video vignettes on the homepage with both children and volunteers are incredibly powerful, ...
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Don't see your question here or here? Email me and I'll add it to the list.
What is the difference between a story for the media and one for a grant proposal?
There may not be much difference. It really depends on what you're trying to convey. ...
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Don't see your question here or here? Email me and I'll add it to the list.
Which plot do I use for my story?
Just as three witnesses at an accident will give three different accounts of what happened, you can tell any of organization's stories in many different ...
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