Whether your nonprofit is publishing an email newsletter or not, you aren’t alone if you have lots of questions about everything from spam filters to the right length for articles.
To get your e-newsletter right, you not only have to worry about the content and design, but the various technology issues associated with getting it delivered and into in-boxes rather than spam filters.
Here are three common questions and answers about email newsletters. (more…)
You can avoid the common mistakes that many nonprofits make with their press releases by following these three tips. Reporters will love you for it! (more…)
I get lots of question about writing for the web and email. Here are my rapid-fire responses to the five most popular questions.
So your nonprofit has a website. Now what?
How do you get people to visit it?
There are lots of different strategies. But when you narrow them down to the lowest-cost and highest-impact options, you’ll find the list is actually pretty manageable.
Here are my top three strategies for nonprofits to focus on when trying to lure new visitors to your website.
You can make your donor newsletter much more interesting to both your prospects and current supporters (and much more fun for you to write) by applying three hot nonprofit marketing trends to it. (more…)