Whether your email campaign is about grassroots outreach, advocacy, or fundraising, the basic steps you need to take to pull it off are the same. Get more tips like these emailed to you regularly by signing up for ...
Monthly Archives: October 2008
Three Top Questions about Email Newsletters
Whether your nonprofit is publishing an email newsletter or not, you aren't alone if you have lots of questions about everything from spam filters to the right length for articles. To get your e-newsletter right, you not only have to worry about the content and design, but the various ...
Nonprofit Press Releases: Three Top Tips
You can avoid the common mistakes that many nonprofits make with their press releases by following these three tips. Reporters will love you for it! 1) Never Lead with Your Mission Statement. Reporters need news and features that are relevant for today. They don't care about when or why your ...
Online Writing: Your Top Five Questions
I get lots of question about writing for the web and email. Here are my rapid-fire responses to the five most popular questions. 1. What do people want to read in our email newsletter or website? Whatever they find interesting. Note this is not necessarily what you think ...
Attracting More Visitors to Your Nonprofit Website
So your nonprofit has a website. Now what? How do you get people to visit it? There are lots of different strategies. But when you narrow them down to the lowest-cost and highest-impact options, you'll find the list is actually pretty manageable. Here are my top three strategies ...
Applying Hot Nonprofit Marketing Trends to Your Donor Newsletters
You can make your donor newsletter much more interesting to both your prospects and current supporters (and much more fun for you to write) by applying three hot nonprofit marketing trends to it. Trend #1: "I am Donor, Hear Me Roar!" Web 2.0, User-Generated Content, Social Networking, Flipping ...