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PR Newswire Toolkit



Steps for Creating a Nonprofit Email Campaign or E-Newsletter

Email Marketing Campaigns

Whether your email campaign is about grassroots outreach, advocacy, or fundraising, the basic steps you need to take to pull it off are the same. (more…)


Three Top Questions about Email Newsletters

Whether your nonprofit is publishing an email newsletter or not, you aren’t alone if you have lots of questions about everything from spam filters to the right length for articles.

To get your e-newsletter right, you not only have to worry about the content and design, but the various technology issues associated with getting it delivered and into in-boxes rather than spam filters.

Here are three common questions and answers about email newsletters. (more…)


Nonprofit Press Releases: Three Top Tips

You can avoid the common mistakes that many nonprofits make with their press releases by following these three tips. Reporters will love you for it! (more…)


Online Writing: Your Top Five Questions

I get lots of question about writing for the web and email. Here are my rapid-fire responses to the five most popular questions.

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Attracting More Visitors to Your Nonprofit Website

So your nonprofit has a website. Now what?

How do you get people to visit it?

There are lots of different strategies. But when you narrow them down to the lowest-cost and highest-impact options, you’ll find the list is actually pretty manageable.

Here are my top three strategies for nonprofits to focus on when trying to lure new visitors to your website.

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Applying Hot Nonprofit Marketing Trends to Your Donor Newsletters

You can make your donor newsletter much more interesting to both your prospects and current supporters (and much more fun for you to write) by applying three hot nonprofit marketing trends to it. (more…)

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