(Already Own the Book? Go to the Book Buyer's Companion Website)
What the Book Is All About
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded.
You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.
Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization’s mission and programs.
- Includes cost-effective strategies and proven tactics for nonprofits
- An ideal resource for thriving during challenging times
- Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit
Written by Kivi Leroux Miller, one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations.
Order Your Copy Now (Amazon link)
The Virtual Book Tour
The Nonprofit Marketing Guide Book Club on Magic Keys Radio
Kivi and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, talk about Kivi's book on their podcast, Magic Keys Radio.
More Book Reviews
Reviews in Print
You Need Kivi's Nonprofit Marketing Guide (Marc A. Pittman, The Fundraising Coach)
Book Report: Four Great Ideas from The Nonprofit Marketing Guide (Tobi Johnson, Tobi's Nonprofit Management Blog)
Real-World Survival: Introducing the Nonprofit Marketing Guide (Bart Robinson, Alberta Ecotrust Foundation)
Are You an Expert Source? Good Advice from The Nonprofit Marketing Guide (Joanne Fritz, About.com)
A Look at The Nonprofit Marketing Guide (Civic Intersection)