What’s the most important part of any nonprofit brochure? It’s the call to action. That’s the section where you tell the brochure reader what you want them to do next, whether it’s donate, volunteer, sign up for a newsletter, request a consultation, or what have you.
Here are a few tips for using calls to action effectively in your brochures. (more…)
Every nonprofit needs a brochure, right? Not necessarily. Creating a generic brochure is usually a waste of resources. Only publish a brochure when you have a specific message for a specific audience that works in a brochure format.