List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep your list growing? Here are a dozen tactics you can use to keep your email list growing. (more…)

10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter

By Kivi Leroux Miller, Nonprofit Marketing Guide.com

Use these ten tips to increase the likelihood that your supporters will read your nonprofit email newsletter and act on what they see in it.

1. Know your audience, ask what they want, and deliver it.

Even though your newsletter readers may be incredibly generous individuals, it’s helpful to think of them as very self-centered, selfish people when they are reading your email newsletter. Here’s why: if the content isn’t immediately relevant and valuable to them as individual human beings, they’ll delete it in an instant. We know what’s in it for you, but what’s in it for them? (more…)

Online marketing is usually less expensive and longer lasting than print marketing. Use these 25 tips to increase your land trust’s visibility online, with just a little bit of time and money. (more…)

Nonprofit Times publishes an annual “2007 Power and Influence Top 50” — the nonprofit executives it says are the sector’s top thinkers, innovators, and leaders. We were curious how the organizations these people work for market themselves, so we compiled some links for you. You’ll find links to the organization’s main web site, annual reports, newsletters, press rooms, and donate pages, when we could find them. The list is now in alphabetical order by organization, instead of in the order Nonprofit Times used. (more…)

Using e-newsletter service providers is a great idea as they will handle subscribes, unsubscribes, bounces, etc. rather than those messages appearing in your inbox and you managing your contact list by hand. They also offer great analytical tools to help you measure the effectiveness of your email newsletters. We recommend iContact and ConstantContact for nonprofits who need a very cost-effective solution.