Stop Obsessing on Communications Channels; Focus on People’s Reactions Instead

“Content Marketing” is a new term for many nonprofits. One way to think about the shift that content marketing represents is that this approach moves the emphasis off the specific communications channels used (such as a newsletter or website) and puts it on the people who are using the content provided through those channels. For…

Four Words That Are Shifting Nonprofit Communications and Fundraising

Is your organization thinking about reaching younger supporters? For some of you, younger means Baby Boomers; for others it means Gen X or Y. What might that mean for your communications strategy? Let’s try to look at the big picture. Lumping hundreds of millions of people into categories always creates stereotypes. But for purposes of…

Fundraising Stories That Don’t Work — and What’s Different About the Ones That Do

I attended a great session at the Nonprofit Technology Conference earlier this month called “It’s Not You, It’s Your Stories: Why Fundraisers are Failing at Storytelling and What They Need to Change,” presented by Steve Daigneault of M + R Strategic Services and  Sue Citro of The Nature Conservancy. Plenty of research shows us that stories…

Don’t Start Your Fundraising Letters Like This

You are sitting down to write your latest fundraising appeal letter. Where do you begin? You have lots of good options, unfortunately, it’s easy to fall for some bad options too. If you catch yourself writing a letter that starts with any of these three openings, step away from the keyboard, take a break, and…