A Social Media Strategy for Nonprofits

Need a Social Media Strategy? Start with These Three-Pronged Approaches Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But few nonprofits can articulate the strategy behind the time they spend on blogging, Facebook, Twitter, or YouTube. All good communications strategies start with a…

Social Media Policies of Nonprofits

During an April 2010 webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What resulted…

What's the Buzz? Find Out Who's Talking About Your Organization and Issues Online

If a blogger raved about how great your organization is (or ranted about something you did wrong), would you know about it? Who's starting conversations online about the causes you care about and who's talking back?

On November 13, 2008, Kivi Leroux Miller (Nonprofit Marketing Guide) and  Lindy Dreyer (SocialFish.org) hosted a free half-hour webinar on how to use social media tools to listen to conversations taking place online about your organization and the issues you care about - and to keep track of the online movers and shakers in your field.