|
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But who has time to create in-depth, well-researched strategies when there is so much “mission” work to do? During this recorded webinar, you’ll learn how to find the middle ground — to create a “quick and dirty” marketing strategy. You’ll learn the steps that you need to go through to create marketing strategies for your nonprofit organization as a whole or for a specific campaign or program. Even if you only spend a couple of hours drafting your strategy, you’ll greatly increase the likelihood that your efforts will work. You’ll also gain a better understanding for when “quick and dirty” isn’t enough and you do need to embark on a more intensive planning process. (more…)
Nonprofit Times publishes an annual “2007 Power and Influence Top 50” — the nonprofit executives it says are the sector’s top thinkers, innovators, and leaders. We were curious how the organizations these people work for market themselves, so we compiled some links for you. You’ll find links to the organization’s main web site, annual reports, newsletters, press rooms, and donate pages, when we could find them. The list is now in alphabetical order by organization, instead of in the order Nonprofit Times used. (more…)
|
Nonprofit Marketing Strategy - Bring Your Marketing into Focus
There is no such thing as the “general public” in nonprofit marketing!