Interested in applying the concepts in Kivi's book, Content Marketing for Nonprofits, to your organization?
Kivi can work with you in a few different ways . . .
Review Your Current Approach
Kivi will review your existing communications with you to identify opportunities for your nonprofit to more effectively use a content marketing approach. This review will examine many of the questions raised in Section One of the book, such as
How much of your communications strategy is "interruption" marketing versus "attraction" marketing?
How much are you communicating to the "inner bookkeeper" versus the "inner angel"?
What's the goal of your communications strategy and how could more emphasis on content marketing help you reach it more quickly?
How Long Will It Take? Typically 6-8 Weeks
Creating Your Content Marketing Plan
Kivi will walk you through the creation of your Big Picture Communications Timeline, your Core Topics List, and your Editorial Calendar -- the three documents that make up your content marketing strategy as described in Section Three of the book. This will typically require weekly phone calls and at least one in-person work day.
Fee: $10,000 - $15,000 depending on amount of travel needed
How Long Will It Take? Typically 3-4 months
Coaching Your Team on Content Marketing
In addition to helping you create your content marketing strategy, Kivi can also help you sort through a variety of branding, policy, staffing, and management issues that may come up as you implement the strategy, many of which are discussed in the book.
She will also help you and your staff troubleshoot at every step along the way. Weekly phone calls are common, along with at least one or two in-person work days.
This is a great way to provide your team with some on-the-job training and coaching.
Fee: Starting at $20,000
How Long Will It Take? Typically 6-8 months