Rejuvenate Your Online Marketing This Summer!
Wednesday, July 14 – Friday, July 30, 2010
Only 19 Spots Left!
Is your nonprofit’s online marketing looking a little tired? Feeling like it needs a boost of energy? Then join us for the Online Marketing Spa, Nonprofit Marketing Guide’s latest small group e-clinic where you’ll get the training and the customized consultations you need to rejuvenate your online marketing program!
You will discover fresh new approaches and learn how to eliminate your online trouble spots. You’ll also gain a sense of balance and tranquility when you get confirmation about what you are doing right and get clear direction and support on what you should do differently.
A Balanced Mix of Training, Networking, and Personal Coaching
The Online Marketing Spa is a balanced mix of online training, networking and discussion, and personal coaching.
Here’s how it works . . .
You’ll attend live or watch recordings of five webinars, which you can then discuss with others and Kivi Leroux Miller on a message board exclusively for e-clinic participants.
You’ll also receive checklists of the essential must-knows and must-dos for all of the major pieces of an online marketing program, including your website, email, and social media. The checklists will help you focus on the specific changes you can make to freshen and tighten up your online marketing.
You’ll also get some feedback on specific elements of your online marketing program via Spa Treatments. When you register, you’ll be asked to identify one element of your online marketing program for a Spa Treatment — in other words, one element that you would like other e-clinic participants to review for you. For example, you could ask that we review your website home page, your donate page, your Facebook page, your e-newsletter or some other element of your strategy. Your fellow nonprofit communicators will identify for you the three things they think you are doing well and three suggestions for improvement.
You’ll do the same for three other participants in the program. By reviewing the online marketing activities of other participants, you’ll identify new solutions and smart ideas that you can incorporate into your own work (and maybe some mistakes to avoid, too).
You’ll also have the opportunity to submit elements of your online marketing program to Kivi for a Spa Treatment, where she will create a 5-10 minute screen capture video for you with comments, suggestions, and ideas for you to consider. The screencast will be a video of what Kivi is looking at on her computer screen (your website, Facebook page, etc.), with her voice narrating as she reviews your materials.
You’ll leave the e-clinic with the knowledge and know-how to rejuvenate your online marketing program.
What’s Included in the Online Marketing Spa
Your registration includes five of our most popular online marketing webinars. You can attend each webinar live or watch the recordings at your leisure.
July 14: Integrating Your Website, Email Newsletter, and Social Media Sites
July 20: 10 Ways to Engage Your Facebook Fans
July 21: Twitter for Nonprofits: The Truth about Tweeting for Your Cause
July 28: Building Your Lists of Email Subscribers, Friends, and Followers
July 29: Writing for the Web, Email, and Social Media
Recordings, in both video and audio-only mp3 formats, as well as a PDF of the slides, will be available to you within 48 hours of the live webinar.
You’ll also receive an Essentials Checklist — a one-pager of the most important things to know and to do – for more than a dozen online marketing topics:
Website Home Pages- Donate Now Pages
- Blogging
- Email Newsletters
- Video (including YouTube)
- Photography (including Flickr)
- Internet Radio and Podcasting
- Search Engine Optimization
- Building Your Email List, Friends, and Followers
- Integrating Your Website, Email Newsletter and Social Media Sites
- Writing for the Web, Email, and Social Media
Other participants in the e-clinic will give one element of your online marketing program the Spa Treatment, sharing their reactions and ideas on what you are doing and how you could do it even better. This kind of feedback is priceless!
You’ll also be able to discuss each webinar on our Spa Discussion Boards with other participants, so you can share ideas, ask questions, and think creatively with other nonprofit communicators about ways to apply what you are learning.
Kivi will personally review up to three elements of your online marketing program and give you detailed comments and ideas in a screencast video that you can share with others on your staff. You’ll see what Kivi is seeing as she reviews your online marketing program, pointing out exactly what you are doing well and suggestions for ways to improve in the short-term and long-term.
Kivi will be recording interviews with online marketing experts in July to fill out the program. You’ll be the first to hear them!
Reserve Your Spot Now & Save Big – Only 19 Spots Left
Save $100 When You Register by July 13!
Reserving your spot in the e-clinic is easy. Simply register and pay your fee ($399 USD – $299 if you register by 5:00 p.m. ET on July 13). We’ll immediately send you an email with instructions for your next steps.
Relax with Our No-Risk, Money-Back Guarantee
As with everything we do, your registration comes with a full money-back guarantee. If after attending the e-clinic, you decide it wasn’t worth the money, simply request a full refund and we’ll process it right away.