Learn how to write a case for support that captures the donor's imagination and inspires giving.

March 7th and March 9th (Only dates offered in 2017!)

Writing a Fabulous Case for Support is a two-part webinar series presented by fundraising and copywriting expert Tom Ahern. You have two options to attend - sign up for just Part 1 for $99 or attend both webinars to learn the full process of writing a case statement for $199.

Part 1 takes place Tuesday, March 7th at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2 takes place Thursday, March 9th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Both sessions will be recorded, but you must register before it begins in order to access the recordings.  Recording will be available for two weeks.

NEW FOR 2017! Attend ALL of Tom Ahern's Webinars with an All-Access Pass. The Annual All-Access Pass is only $699. Learn more.

"If you have an expertly crafted case for support, you can get the attention you need for your projects, programs, endowments, initiatives, buildings, renovations, and other bright ideas." ~Tom Ahern

Writing a Fabulous Case for Support, Parts 1 and 2

Learn everything you need to know about building a case statement.
$199

Part 1: Tuesday, March 7th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, March 9th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Writing a Fabulous Case for Support, Part 1

Learn the basics of crafting your case statement.
$99

Part 1: Tuesday, March 7th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Click the button below

Can't make it live? No worries! Both sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

"Why should donors give you their hard-earned money?"

Answer this question well, and you'll never be short of funds.

Answer it poorly, and fundraising becomes an uphill battle.

Most nonprofits suffer from what the best-selling business book, Made to Stick, rightly calls the "curse of knowledge."

This shortcoming - and a common lack of donor-centricity - seriously undermine the effectiveness of many (maybe even most) donor communications ... from the humble elevator speech (an overrated exercise) to direct mail appeals to websites to stewardship materials like "gratitude reports" all the way up to capital campaign case statements.

In this revealing training, Tom Ahern, one of North America's most experienced case writers, shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

During this training, you can learn:

  • How to persuasively answer the "Big 3" questions
  • "Guaranteed effective" ways to tell your case story
  • Why the "curse of knowledge" may be your organization's worst enemy
  • Who donors really are, demographically and psychographically
  • Why fear is such a powerful emotional trigger in case writing
  • To reduce your story to 2 words, and then build it back up
  • ...and more!

Writing a Fabulous Case for Support, Parts 1 and 2

Learn everything you need to know about building a case statement.
$199

Part 1: Tuesday, March 7th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, March 9th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Writing a Fabulous Case for Support, Part 1

Learn the basics of crafting your case statement.
$99

Part 1: Tuesday, March 7th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Click the button below

Tom-Ahern-CircleMeet Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

What Others Have Said About This Training:

"The information felt very accessible. I really appreciated all the examples, because they got my creative juices flowing for how I could incorporate the tips into my own organization." - Trina Jones, Health in Harmony

"I love the anecdotes, the little examples and appreciate both the recommended reading and that we can keep a copy of the slides." - KD

"Excellent webinar. I didn't know what to expect and was very pleased. Fast paced and worth the time. The idea of fundraising is very daunting and this webinar helped to simplify the process of how to start." - AB

"This has been such an educational and inspirational journey! Thanks just doesn't say enough." - Jeanette Molitor Russell, effect: hope

More About This Training:

Part 1: Getting Started

In Webinar #1, Writing a Fabulous Case for Support, Part 1: The Executive Summary, you'll learn what a case statement is and what it isn't. You'll also see if your organization suffers from the "curse of knowledge" and what you need to do about it. Tom will also show you how to answer the Big 3 Questions you need to address in your case.

This webinar will be held live on Tuesday, March 7th at 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Part 1 Only

Part 2: Building Your Case for Support

In Webinar #2, Building a Fabulous Case for Support, you'll be taught how to compose your case for support from gathering the right information in the beginning to writing and editing. Tom will share important writing exercises like the "Pixar Pitch" and "Two Words."  You'll also learn what donors want from you, and how you can create loyalty.

This webinar will be held live on Thursday, March 9th at 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Parts 1 and 2