Kivi accepts a limited number of consulting projects each year, primarily around communications audits, content strategy, and overall marketing strategy development (i.e. figuring out the "why, what and how" of your marketing strategy, rather than actually doing the implementation for you). She most often provides a mix of consulting, training, and coaching (e.g. creating a strategy and training your staff so they understand how to implement it, and coaching them through the implementation process).
The minimum fee is $5,000, which can be set up as project fee or as a monthly retainer. If you'd like to discuss a project or coaching relationship, please feel free to contact Kivi directly.
Work directly with Kivi to apply ideas from her new book, Content Marketing for Nonprofits, to your organization
Review Your Current Approach
Kivi will review your existing communications with you to identify opportunities for your nonprofit to more effectively use a content marketing approach. This review will examine many of the questions raised in Section One of the book, such as
How much of your communications strategy is "interruption" marketing versus "attraction" marketing?
How much are you communicating to the "inner bookkeeper" versus the "inner angel"?
What's the goal of your communications strategy and how could more emphasis on content marketing help you reach it more quickly?
Creating Your Content Marketing Plan
Kivi will walk you through the creation of your Big Picture Communications Timeline, your Core Topics List, and your Editorial Calendar -- the three documents that make up your content marketing strategy as described in Section Three of the book. This will typically require weekly phone calls and at least one in-person work day.
Fee: $10,000 - $15,000 depending on amount of travel needed
Coaching Your Team on Content Marketing
In addition to helping you create your content marketing strategy, Kivi can also help you sort through a variety of branding, policy, staffing, and management issues that may come up as you implement the strategy, many of which are discussed in the book.
She will also help you and your staff troubleshoot at every step along the way. Weekly phone calls are common, along with at least one or two in-person work days.
This is a great way to provide your team with some on-the-job training and coaching.
Fee: Starting at $20,000
Have a "Quick" Question or Project?
All-Access Pass Holders to Nonprofit Marketing Guide can schedule 30-minute consultations with Kivi for $75 per session. The Quarterly All-Access Pass is $199 (Pass + Consultation = $274). The All-Access Pass includes access to our weekly webinar series, recording archive, e-book library and the discounted 30-minute consultations.
Interested in Six Months of Mentoring with Kivi?
Twice a year, Kivi offers a six-month Nonprofit Marketing Guide Mentoring Program for up to 10 nonprofit marketers per group. Applications are accepted in October for the session that begins in January, and in May for the session that begins in July. The fee for this program is $3,000 (or $2,500 if paid in advance).