donornewslettersheader

Newsletters: Some Succeed Beyond Anyone’s Wildest Dreams,
but Most Drive Donors Away.

June 1st and 2nd (Only dates offered in 2016!)

Donor Newsletters That Raise More Money is a two-part webinar series presented by fundraising and copywriting expert Tom Ahern.
You have two options to attend – sign up for just Part 1 for $99 or attend both webinars to learn everything
you need to know about successful donor newsletters for $199.

Part 1 takes place Wednesday, June 1st at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2 takes place Thursday, June 2nd at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Both sessions will be recorded, but you must register before it begins in order to access the recordings.
Recordings will be available for two weeks.

“Thanks, Tom! Our fall newsletter was our best result yet. Highest response rate and most raised per newsletter. I would say this e-clinic is a must for any organization that wants to improve its newsletter” – Allison Grierson, Friends of Honduran Children and previous webinar attendee

Attend Both Parts 1 and 2

Learn everything you need to know about successful donor newsletters.
$199

Part 1: Wednesday, June 1st, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, June 2nd, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Attend Part 1 Only

Learn the basics of successful donor newsletters.
$99

Part 1: Wednesday, June 2nd, 1:00 p.m. Eastern (10:00 a.m. Pacific)

.

Can’t make it live? No worries! Both sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

Most Charity Newsletters Disappoint

They don’t even pay for themselves.

But, then, most nonprofits unwittingly produce print newsletters that are actually built to fail.

Want to unlock the full potential of your charity’s newsletter?

Learn the science and secrets from Tom Ahern that will help you reap extraordinary rewards.

Tom Ahern literally wrote the book on printed donor newsletters.

What does he know that you might not?

That most charity newsletters are BUILT TO FAIL, not succeed.

He also knows how easy it is to change your failing donor newsletter into a surprising success.

Newsletters that follow his prescriptions sometimes raise more in gifts than do straightforward appeals.

See why a newsletter he guided through a makeover now raises $500,000 annually from just 10,000 donors.

Please note: this training focuses exclusively on newsletters used in fundraising.

Attend Both Parts 1 and 2

Learn everything you need to know about successful donor newsletters.
$199

Part 1: Wednesday, June 1st, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, June 2nd, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Attend Part 1 Only

Learn the basics of successful donor newsletters.
$99

Part 1: Wednesday, June 2nd, 1:00 p.m. Eastern (10:00 a.m. Pacific)

.

Tom-Ahern-CircleMeet Tom Ahern

Tom Ahern is often described as “one of the world’s leading authorities” on how to speak properly — and profitably — to donors. He’s authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America’s leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

What Others Have Said About This Training:

“The clinic offers a great opportunity to see your newsletter from the reader’s perspective. It is packed with information, advice, tips and examples. I started revising my newsletter after the first session.” – Cheryl Megurdichian, Second Sense

“Tremendous! It helped me focus my energy on the right things and I’m making changes to my newsletter right away.I loved the coaching sessions, and being able to watch the other sessions. I’m also a big fan of how you leveraged Facebook for mutual learning. I’ve never seen it done with as much success and participation. Great job!” – CD

“Valuable – insightful – well worth the time and money. Gave us lots to think about. We need to be very critical and strategic about how and why we are doing a newsletter. Different audiences require different strategies, and this seminar brought it all home.” – Glynis Corkal, Misericordia Health Centre Foundation

More About This Training:

Part 1: Getting Started

In webinar #1, Getting Started with Donor Newsletters, you’ll learn proven formulas for newsletter success, for both print and digital media. You’ll also see why the typical approach most charities take to newsletters is exactly the wrong approach. We’ll analyze a newsletter that raises a half million dollars yearly from just 10,000 names.

This webinar will be held live on Wednesday, June 1st at 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Part 1 Only

Part 2: Effective Headlines and Relevant Content

In webinar #2, you’ll be taught how to write effective headlines, an essential skill. You’ll learn how to develop relevant content … even if it’s a slow news day. We’ll analyze two newsletters: one that looks great, but never generates gifts … and one that inspired a 1,000% increase in giving by changing a few simple things.

This webinar will be held live on Thursday, June 2nd at 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Parts 1 and 2