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Registration for this event is now closed. 

If you would like to be informed when registration opens for our next session in 2015, just let us know

Three ways to learn with us:
Attend Part 1 OR Parts 1 and 2 OR Two-Week E-Clinic

Because each participant in the full e-clinic will get personal attention from Tom, we must limit the e-clinic training to only 20 participants. We expect it to fill up quickly, so register now to reserve your spot.

Newsletters: Some Succeed Beyond Anyone's Wildest Dreams, but Most Drive Donors Away.

Join us for Donor Newsletters That Raise More Money and create a successful donor newsletter with Tom Ahern.

"Thanks Tom! Our fall newsletter was our best result yet. Highest response rate and most raised per newsletter. I would say this e-clinic is a must for any organization that wants to improve its newsletter" - Allison Grierson, Friends of Honduran Children

Most charity newsletters disappoint: they don't even pay for themselves. But, then, most nonprofits unwittingly produce print newsletters that are actually built to fail.

Want to unlock the full potential of your charity's newsletter? Learn the science and secrets from Tom Ahern that will help you reap extraordinary rewards.

Tom Ahern literally wrote the book on printed donor newsletters.

What does he know that you might not?

That most charity newsletters are BUILT TO FAIL, not succeed.

He also knows how easy it is to change your failing donor newsletter into a surprising success.

Newsletters that follow his prescriptions sometimes raise more in gifts than do straightforward appeals.

See why a newsletter he guided through a makeover now raises $500,000 annually from just 10,000 donors.

Please note: this e-clinic focuses exclusively on newsletters used in fundraising. It is NOT about any other kind of newsletter, nor is it about direct mail letters -- we have another e-clinic for that.

TomAhern100Meet Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications, and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

Register for Part 1

Get the secrets behind donor newsletters that raise money, including the formula developed through decades of experience.

  • Key differences between print and email newsletters for fundraising
  • What belongs in your donor newsletter and what doesn't
  • What "donor-centric" really looks like in actual nonprofit newsletters

Registration includes:

  • 60-Minute Webinar
  • Access to recording for 2 weeks

 (Have an All-Access Pass? All-Access Pass Holders can attend this webinar at no extra cost.)

$99

Register for Parts 1 and 2

In addition to everything in Webinar #1, you'll also learn how to create the newsletter articles and headlines that really work.  

  • See failed newsletters, and ones that raise tens of thousands of dollars (yes, we are still talking about newsletters here, not appeals!)
  • Specific headline-writing how-tos
  • A checklist of fatal flaws to avoid

Registration includes:

  • Registration for Part 1 [60-Minute Webinar]
  • Registration for Part 2 [60-Minute Webinar]
  • Access to recording for 2 weeks

 

$199

Register for E-Clinic

Learn everything you need to know about successful donor newsletters. You get both training webinars, plus special coaching calls with Tom Ahern.

Registration includes:

  • 5+ hours of training and coaching on newsletters
  • YOUR donor newsletter evaluated by donor communications expert Tom Ahern
  • Access to private Facebook Group with Tom and other students to get your specific questions answered
  • Unlimited access to all webinar recordings

 

 

$449

 

What Others Have Said About This E-Clinic

"The clinic offers a great opportunity to see your newsletter from the reader's perspective. It is packed with information, advice, tips and examples. I started revising my newsletter after the first session." - Cheryl Megurdichian, Second Sense

"Tremendous! It helped me focus my energy on the right things and I'm making changes to my newsletter right away.I loved the coaching sessions, and being able to watch the other sessions. I'm also a big fan of how you leveraged Facebook for mutual learning. I've never seen it done with as much success and participation. Great job!" - CD

"Valuable - insightful - well worth the time and money. Gave us lots to think about. We need to be very critical and strategic about how and why we are doing a newsletter. Different audiences require different strategies, and this seminar brought it all home." - Glynis Corkal, Misericordia Health Centre Foundation

 

 

More Details on This Program...

Which training option should you choose? That depends . . .  are you looking for a great introduction to donor newsletters so can start to have a conversation about what yours should include? If so, the part 1 will work for you. 

Do you want to know everything about writing a successful donor newsletters? If so, we recommend you attend both Part 1 and 2.

Do you need to send your donor newsletter in the near future? If so, we recommend the full e-clinic. You get the introductory webinar, plus the second more detailed training, PLUS Tom's feedback on your newsletter. (Because Tom reads your newsletter, provides personalized feedback, and answers your specific questions, we must limit the full e-clinic to just 20 participants.)

 

Webinar 1: Getting StartedOption 1

In webinar #1, Getting Started with Donor Newsletters, you'll learn proven formulas for newsletter success, for both print and digital media. You'll also see why the typical approach most charities take to newsletters is exactly the wrong approach. We'll analyze a newsletter that raises a half million dollars yearly from just 10,000 names. (Live presentation via webinar on Monday, December 8th, 1:00-2:00 p.m. Eastern; recording available 24 hours later)

Register for Part 1 Only

 


 

Option 2Webinar 2: Effective Headlines and Relevant Content

In webinar #2, you'll be taught how to write effective headlines, an essential skill. You'll learn how to develop relevant content ... even if it's a slow news day. We'll analyze two newsletters: one that looks great, but never generates gifts ... and one that inspired a 1,000% increase in giving by changing a few simple things. (Live presentation via webinar on Wednesday, December 10th, 1:00-2:00 p.m. Eastern; recording available 24 hours later)

Register for Parts 1 and 2

 


 

Option 3Full E-Clinic

Expert Advice: Three Coaching Sessions

Based on your schedule, you'll be assigned to one of three coaching webinars (December 12, 15 and 16). Prior to your assigned webinar, you'll have the opportunity to submit your newsletter's lead story, headline and deck to Tom for his personal review.  During the coaching webinars, Tom will talk participants through what he thinks is working well with the newsletter, and where he suggests you make some changes.  You'll get direct feedback on your writing that you can use to make your newsletter even stronger.

You are also invited to listen in on the other two coaching sessions, where you'll pick up tons of tips as you watch Tom provide feedback to others. All three sessions will be recorded, in case you want to review them later.

Group Discussion and Sharing

You'll also be invited to participate in a private Facebook group where you'll get additional bonus materials from Tom and Kivi, while discussing your donor newsletter questions with Tom, Kivi, and the other participants.

BONUS:

Three important chapters from Tom's latest book on donor newsletters.

Ready to Raise More Money with Your Donor Newsletter?

Reserving your spot in the e-clinic is easy. Simply register and pay your fee ($449 USD). We'll immediately send you an email with instructions for your next steps.

As with everything we do, your registration comes with a full money-back guarantee. If after attending the e-clinic, you decide it wasn’t worth the money, simply request a refund within 30 days and we’ll process it right away.

We Have Room for Only 20 Nonprofits . . .

Because each participant will get personal attention from Tom, we must limit this e-clinic to only 20 participants. We expect it to fill up quickly, so register now to reserve your spot.

Full E-Clinic Schedule*:

  • Training Webinar #1 – Monday, December 8, 1:00 p.m. ET
  • Training Webinar #2 – Wednesday, December 10, 1:00 p.m. ET
  • Coaching Webinar #1 – Friday, December 12, 1:00 p.m. ET
  • Coaching Webinar #2 – Monday, December 15, 1:00 p.m. ET
  • Coaching Webinar #3 – Tuesday, December 16, 1:00 p.m. ET

* ALL sessions will be recorded so you can catch anything you missed.

Ready to Write Your Next Donor Newsletter with Confidence?

Reserving your spot in the e-clinic is easy. Simply register and pay your fee ($449 USD). We'll immediately send you an email with instructions for your next steps.

As with everything we do, your registration comes with a full money-back guarantee. If after attending the e-clinic, you decide it wasn’t worth the money, simply request a refund within 30 days and we’ll process it right away.