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	<title>Nonprofit Marketing Guide</title>
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		<title>Making Your Newsletter Valuable to Your Readers</title>
		<description><![CDATA[The following article was used as the outline for Kivi Leroux Miller&#8217;s presentation, &#8220;Ensuring Your E-Newsletters are Read &#8211; Not Dead &#8211; On Arrival This Year,&#8221; for Network for Good on February 9, 2010.  For more free tips from Nonprofit Marketing Guide, sign up for our free Learning Center membership for e-book and webinar downloads. [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/email-newsletters/making-your-newsletter-valuable-to-your-readers/</link>
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		<title>Newsletter Ideas for Every Month of the Year</title>
		<description><![CDATA[Coming up with article ideas for your nonprofit&#8217;s newsletter is easy if you plan ahead, using an editorial calendar. An editorial calendar is a simple grid that helps you plan what you&#8217;ll write about, when you&#8217;ll write it, and where you&#8217;ll publish it. Download a sample editorial calendar.
Every month of the year includes holidays and [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/email-newsletters/newsletter-ideas-for-every-month-of-the-year/</link>
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		<title>Annual Reports: What Date Goes on the Cover?</title>
		<description><![CDATA[The date on your annual report should refer to the time period that the text covers. Most nonprofits issue their 2007 Annual Report in 2008, because they are talking about the previous year&#8217;s accomplishments. If your fiscal year overlaps two calendar years, include both years in your title, e.g., 2007-2008 Annual Report.
The exception to the [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/uncategorized/annual-reports-what-date-goes-on-the-cover/</link>
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		<title>Nonprofit Annual Report Gallery</title>
		<description><![CDATA[ 
We are often asked for annual report templates or sample annual reports. If you are looking for a new annual report design or format, we recommend that you look at what others are doing to get some ideas.
Below are links to recent annual reports from some of the largest nonprofit organizations in the United [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/annual-reports/nonprofit-annual-report-gallery/</link>
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		<title>Annual Report Donor, Board, and Staff Lists FAQ</title>
		<description><![CDATA[ 
Lists of donors, board members, and sometimes staff are usually included on the annual report&#8217;s final pages. Below are answers to five frequently asked questions about these lists.
Do we need to list absolutely everyone who donated any amount of money?
No. Many organizations set a minimum dollar amount for inclusion in the annual report to [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/annual-reports/annual-report-donor-board-and-staff-lists-faq/</link>
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		<title>Writing the Executive Message of an Annual Report</title>
		<description><![CDATA[ 
According to a Writing911.com web poll, the executive message, which is the letter at the front, is the most difficult to write. The message took 39% of the vote, followed by &#8220;the whole thing&#8221; at 26%.
Bluntly speaking, most annual report executive messages are dreadfully boring or irrelevant. On the other hand, the best executive messages [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/annual-reports/writing-the-executive-message-of-an-annual-report/</link>
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		<title>Annual Report Themes</title>
		<description><![CDATA[Do We Need a Theme?
Many nonprofits organize their annual reports to reflect the set up of the organization. If three different programs were implemented last year, your annual report would need to include three sections describing those programs. Though that is one of the easiest ways to structure an annual report, it&#8217;s not one of [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/annual-reports/annual-report-themes/</link>
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		<title>Annual Reports: Where Do We Start and What Do We Include?</title>
		<description><![CDATA[ 
This will be our first annual report. Where should we start?
Writing an annual report can feel overwhelming and daunting, especially for first-timers. Perhaps that’s why you haven’t written one in the past.
Always begin with your key message and your achievements. What three things are you most proud of from last year? What aspects would [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/annual-reports/annual-reports-where-do-we-start-and-what-do-we-include/</link>
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		<title>Why Do We Need an Annual Report?</title>
		<description><![CDATA[ 
Writing an annual report for your nonprofit organization is a great idea. Annual reports can help in many ways. They can

communicate not just your activities, but your accomplishments during the past year;
convince existing supporters that their funds are being well spent and help you raise money by attracting new donors;
educate community leaders and influential [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/annual-reports/why-do-we-need-an-annual-report/</link>
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		<title>4 Steps for a Winning Email Strategy This Fall</title>
		<description><![CDATA[On September 15, 2009, Kivi Leroux Miller will present a Nonprofit911 call for Network for Good called &#8220;Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall.&#8221;
Here is a rough outline of that talk, full of questions you should ask yourself as you create your fall email campaign.
The Goal: Increasing Giving in [...]]]></description>
		<link>http://www.nonprofitmarketingguide.com/resources/email-newsletters/4-steps-for-a-winning-email-strategy-this-fall/</link>
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