What Good Is a Website That Nobody Uses? Learn about Proven Tools to Lure More Visitors to Your Nonprofit’s Website.

Tuesday, July 21, 2009

1:00 - 2:00 p.m. Eastern
(10:00 - 11:00 a.m. Pacific)

Can’t make this time? No worries! You’ll get access to the recording for two weeks after the live event when you register now.

Registration is $35

A Webinar with Nonprofit Marketing Guide’s Kivi Leroux Miller and Dewpoint Productions’ David Westbrook

OK, so you have a website. Now what? How do you get people to visit it and use it?

Many tools and strategies are available to help you attract new visitors to your website and to get one-time visitors to return. During this webinar, we’ll talk about the tools most likely to work for staff at small and medium-sized nonprofits — in other words, what you can do with little or no money and minimal technical expertise.

We’ll review these topics:

• Search engine optimization — increasing the odds that Google and other search engines will send traffic your way
• Why engagement matters — why site visitors need multiple ways to experience your site and how long they stay on your site matters
• Linking strategies — the right and wrong ways to go about getting links on other people’s websites
• Content strategies – how what you put on your website can drastically affect the amount of traffic you get and how to find out what’s hot and what’s not
• Advertising — should you apply for a Google grant or pay for your own AdWords campaign?
• Social bookmarking – how tools like Digg and StumbleUpon can create big spikes in traffic
• Integration with everything else you do — the importance of not letting your website sit out there on its own.

We’ll boil everything down into a best-of-the-best, one-hour overview, so you’ll understand your options and know how to pick what will work for your organization. We’ll also look at the websites of several participants during the webinar, so you can see how to apply what you are hearing to real-world situations.

Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will co-present this webinar with David Westbrook, founder of Dewpoint Productions, a search engine optimization and online marketing consulting firm.

Want to attend more than one webinar in the next few months? Get the All-Access Pass.

What Others Have Said About This Webinar . . .

“Very informative; I am going to make immediate changes to my website.” ~ Texas

“Very useful and focused.” ~ Oregon

“Great information. I think it will help our organization really optimize our website.” ~ California

“It was very useful and informative. Great tools. Good demonstrations so we could understand how to use the tools.” ~ New York

How to Register

Step One: Click on any “Register Now” link on this page to go to the shopping cart and pay your registration fee.

Step Two: After paying, you’ll be redirected to a second, very brief registration page at GoToWebinar, our webinar provider.

On that page, you’ll enter the email address where we should send your connection link. GoToWebinar creates a specific connection link just for you. You must use this link to connect to the webinar.

The registration fee includes everyone in your office who can fit around one computer monitor, as well as a link to the recording that will be good for two weeks after the live event.

View the Frequently Asked Questions about Our Events including the Refund Policy.

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How to Get More Training for Less Money

Attend this and all of our webinars for 12 weeks for one low price with our All-Access Pass. Includes our full webinar archive and on-demand e-courses too!

How to Connect

WHEN: Wednesday, July 1, 2009

Please connect 5-10 minutes before the start time.

1:00 - 2:00 p.m. Eastern

12:00 p.m. - 1:00 p.m. Central

11:00 a.m. - 12:00 p.m. Mountain

10:00 - 11:00 a.m. Pacific

WHERE: At your computer, via GoToWebinar.com, a user-friendly webinar service.

HOW: Click on the link in the email from GoToWebinar. In addition to the email you received when you registered, you will also receive reminder emails the day before and one hour before the webinar begins.

You can listen to the audio either (1) through your computer speakers (VoIP) or (2) over the phone (long-distance fees may apply.) By default, you will be connected via VoIP. Once you login, you can change your connection to the phone line, if you wish. Simply follow the instructions in the webinar window.

We recommend using a computer headset with a microphone. This will allow you to ask questions live during the webinar. If you do not have a microphone on a headset or otherwise attached to your computer, you can still type in questions via the Web interface. Download GoToWebinar’s Attendee Quick Reference Guide.