Wednesday, January 7, 2009

1:00 - 2:00 p.m. Eastern
(10:00 a.m. Pacific)

Registration is $35

A Webinar with Nonprofit Marketing Guide’s Kivi Leroux Miller

Register for This Webinar Now!

Sending an email newsletter to your supporters is a great way to keep in touch: email is much cheaper than print, readers can act instantly with just a click (including making a donation), and you can easily track the effectiveness of your email campaigns.

That’s the good news.

The bad news is that your email newsletter can be deleted in an instant or trapped in a spam filter before it’s even read. And if your email is opened, nonprofit newsletters are often too boring, wonky, or self-centered to convince anyone in her right mind to do anything, let alone whip out a credit card for a donation.

How can you get all the goodness of email newsletters, while bypassing the bad? During this one-hour webinar, Kivi Leroux Miller will walk you through the essentials of producing a great email newsletter that actually does get read and acted upon. We’ll cover these topics and more:

* What kinds of articles work best in email newsletters?
* How can we use e-newsletters to move our supporters to act?
* How long should our email newsletter be?
* Should we include graphics and photos?
* What’s the most important part of an email newsletter?
* Are there templates we can use?
* Do we have to know HTML?
* How do we get people’s email addresses?
* Can I send the email newsletter from Outlook or do I need to sign up for an email newsletter service?
* How do we comply with the federal CAN-SPAM law?
* How do we avoid getting stuck in the spam folder?
* How can we measure the effectiveness of our email newsletter?

We’ll also have plenty of time for your specific questions too.

Registering for Webinars is an Easy Two-Step Process!

Step One: Click on any “Register Now” link on this page to go to the shopping cart and pay your registration fee.

Step Two: After paying, you’ll be redirected to a second, very brief registration page at ReadyTalk, our webinar provider.

On that page, you’ll enter the email address where we should send your connection link. ReadyTalk creates a specific connection link just for you. You must use this link to connect to the webinar.

Please add training @ nonprofitmarketingguide.com (without the spaces) to your spam filter to ensure you receive our messages.

Learn How to Create an Email Newsletter that Wins Over New Supporters and Keeps Your Existing Ones Happy Too.

WHEN: Wednesday, January 7, 2009

1:00 - 2:00 p.m. ET
12:00 - 1:00 p.m. CT
11:00 a.m. - 12:00 p.m. MT
10:00 - 11:00 a.m. PT

WHERE: On your phone and at your computer, via ReadyTalk, a user-friendly webinar service.

COST: $35.

Includes toll-free access to the webinar audio from the U.S. and Canada. Slides will appear on the ReadyTalk website. You’ll also receive a link to the recording, which will be available for two weeks after the live event.

International participants will be given a toll number to call and long-distance charges may apply (It’s a 303 area code in Denver). You’ll also receive a link to the recording, which will be available for two weeks after the live event.

Register for This Webinar Now!

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