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Watch Kivi makeover several nonprofit email newsletters and learn how to get your own e-newsletter into shape
Registration is $35 or included with your All-Access Pass.
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Thursday, March 18, 2010
1:00 – 2:00 p.m. Eastern
(10:00 – 11:00 a.m. Pacific)
Can’t make this time? No worries! You’ll get access to the recording for two weeks after the live event when you register now.
A Webinar with Nonprofit Marketing Guide’s Kivi Leroux Miller
Email is powerful. It’s inexpensive. It’s fast. And when done well, e-newsletters can inspire your donors to give more money and time to your good cause.
The only problem is that most nonprofit e-newsletters do just the opposite: They overwhelm readers with too much information, distract them away from what’s most important, and leave them with more questions than answers.
During this webinar, Kivi will makeover the e-newsletters of a handful of participants (you can volunteer your newsletter when you register). You’ll learn how to identify and fix common mistakes and how very small changes to certain elements of a newsletter can drastically improve its effectiveness.
We’ll also cover
- How to write a good subject line
- How to write good headlines and subheads
- How long your e-newsletter should be
- What an e-newsletter should look like
- How to get the most out of your images
- and more.
You’ll leave will several concrete examples and practical tips that will help you produce the best e-newsletter possible.
 Kivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will teach this webinar.
Registration is $35 or included with your All-Access Pass.
What Others Have Said About This Training:
“A great primer on how to write a good enewsletter and a much needed refresher if you have been doing it for a while.” ~ Zan McColloch-Lussier, Pride Foundation
“Practical tips on how to make your newsletter readable and about the reader. ~ Kristi Bailey, Ronald McDonald House
“Practical and easy to apply.” ~ Robert Wooler, The Nonprofit Partnership
“Thank you for easing my fears about moving my newsletter from print to email. The webinar will save me from many e-newsletter rookie mistakes!” ~ Jennifer Ball, Martin/Pitt Partnership for Children
“Our newsletter needs significant improvement, and I now have some great tools on how to make it work better for us as well as our constituents.” ~ Suzanne Farver, The Rocky Mountain Climate Organization
How to Register
Step One: Click on any “Register Now” link on this page to go to the shopping cart and pay your registration fee.
Step Two: After paying, you’ll be redirected to a second, very brief registration page at GoToWebinar, our webinar provider.
On that page, you’ll enter the email address where we should send your connection link.
The registration fee includes everyone in your office who can fit around one computer monitor and two weeks of access to the recording.  Please add training @ nonprofitmarketingguide.com (without the spaces) to your spam filter to ensure you receive our messages.
How to Get More Training for Less Money
Attend this and all of our webinars for 12 weeks for one low price with our All-Access Pass. Includes our full webinar archive and e-books too!
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