BRAND NEW 60-MINUTE WEBINAR

Thursday, July 13, 2017

1:00 p.m. Eastern (10:00 a.m. Pacific)

Recording available if you can't attend live,
but you must place your order before registration closes at 12:45 p.m. ET.

This webinar is included with an All-Access Pass or you can pay the single $50 registration fee.

Google Analytics is a powerful tool for understanding what brings visitors who "convert" to your website.

In this 60-minute webinar, we'll show you how to use Google Analytics to find out what's working and what's not with your online marketing.

Two Ways to Attend:

Single event registration or via the All-Access Pass Program

Buy an Annual All-Access Pass for Only $699

For 365 days, you can access live webinars, recordings from the past 3 months, exclusive downloads, support + more.

Just click the button and follow the instructions to sign up.

Registration for this single event is $50

Single registration includes access to this webinar recording for two weeks.

Just click the button and follow the instructions to register.

"Even though the information is complex, Eric broke it down into meaningful sections that made sense. He presents very clearly." - LS, past webinar attendee

If you have an All-Access Training Pass, this webinar is included at no additional charge and you can register on your All-Access Pass Dashboard.

Website visitors who convert (donate, subscribe, volunteer, etc) are your MVPs!

But do you know where they come from or what they do before they convert?

In this 60 minute webinar, you will learn how to use Google Analytics to better understand the source and behavior of these all-star visitors.

We will explore how to track an online fundraising campaign to measure and optimize donations, though the techniques are useful any time you want your website visitors to "convert". 

We will look at setting up Google Analytics to track e-commerce conversions, how to track your email, ads, and social media and how to generate insights as the campaign progresses.

By the end of this webinar, you’ll be able to:

  • Understand how Google Analytics can give you insights into what's working and what's not with your online marketing
  • Measure the effectiveness of different outreach methods: email vs. online ads vs. social media
  • Have the data to begin optimizing your landing pages and outreach
  • Understand what's involved in setting up Google Analytics to generate the insights above

While this webinar will be of particular interest to marketers who are involved in online fundraising, the concept of conversion tracking explored in this session is applicable to everyone looking to measure their online effectiveness.

NOTE: This is intended for online marketers who already have Google Analytics set up on their website.

Buy an Annual All-Access Pass for Only $699

For 365 days, you can access live webinars, recordings from the past 3 months, exclusive downloads, support + more.

Just click the button and follow the instructions to sign up.

Registration for this single event is $50

Single registration includes access to this webinar recording for two weeks.

Just click the button and follow the instructions to register.

Meet Eric Squair

Eric Squair helps clients make smarter decisions about their online work. One of his favorite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.

He has over a decade of experience working at nonprofits and as a consultant with organizations such as Greenpeace, Amnesty International, and several political campaigns.

Currently, Eric offers coaching and consulting on web analytics to nonprofits and independent businesses. You can find Eric online at datahabits.com

 

What Others Say About Eric's Webinars:

"This was a great webinar! Thanks so much to Eric for this presentation." - KW

"Eric was an informed and detailed presenter." - DC

"Eric moved at a good pace and gave easy clear instructions. Really helpful!" - HP

"I learned helpful techniques quickly from Eric I can use to experiment with on my own GA account." - DR

Two Ways to Attend:

Single event registration or via the All-Access Pass Program

Buy an Annual All-Access Pass for Only $699

For 365 days, you can access live webinars, recordings from the past 3 months, exclusive downloads, support + more.

Just click the button and follow the instructions to sign up.

Registration for this single event is $50

Single registration includes access to this webinar recording for two weeks.

Just click the button and follow the instructions to register.

P.S. This webinar will be recorded and available to watch for two weeks, but you must register BEFORE the webinar begins.