Thursday, September 4, 2008
1:00 p.m. - 2:00 p.m. Eastern
(10:00 a.m. Pacific)
Registration is $35
A Webinar and Live Writing Demo with Kivi Leroux Miller and Claire Meyerhoff
Register for This Webinar Now!
Most press releases are useless to reporters. Why? Because they are thinly veiled sales or fundraising pitches devoid of any news value, or they are full of fake enthusiasm; jargon that would never appear in a newspaper; and meaningless, trite quotes. That’s the bad news.
The good news is that with this kind of competition, it doesn’t take much to stand out, if you do it right! During this webinar, you’ll get a double-whammy of press release know-how: (1) easy, proven, realistic how-tos and (2) a live demonstration on the press release writing process.
 Nonprofit Marketing Guide’s Kivi Leroux Miller will provide a dozen press release writing tips and how-tos that will help you find newsworthy angles for your press releases, write quotes that will make reporters smile rather than groan, and avoid the most common pitfalls in nonprofit press releases.
 Claire Meyerhoff, a veteran broadcast reporter, news writer, and all-around “big idea” gal, will write a press release live for one lucky webinar participant. (You’ll receive information on how you can submit your press release idea for consideration after you register.) As Claire writes, she’ll share the process she’s going through, including anticipating reporters’ questions and answering them in the press release.
You’ll get the tips you need and see how to put them to work, all in one hour.
Registering for Webinars is an Easy, Two-Step Process . . .
Step One: Click on any “Register Now” link on this page to go to the shopping cart and pay your registration fee.
Step Two: After paying, you’ll be redirected to a second, very brief registration page at ReadyTalk, our webinar provider.
On that page, you’ll enter the email address where we should send your connection link. ReadyTalk creates a specific connection link just for you. You must use this link to connect to the webinar.
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Watch Claire Write a Press Release Live During the Webinar, While Kivi Shares Proven How-Tos.
WHEN: Thursday, September 4, 2008
1:00 - 2:00 p.m. ET
12:00 - 1:00 p.m. CT
11:00 a.m. - Noon MT
10:00 - 11:00 a.m. PT
WHERE: On your phone and at your computer, via ReadyTalk, a user-friendly webinar service.
COST: $35. Includes toll-free access to the webinar, as well as a link to the recording.
Register for This Webinar Now!
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