Measuring SuccessLearn how to grab your supporters attention in just a few words and make them want more.

Thursday, August 7, 2014
1:00 - 2:00 p.m. Eastern
(10:00 - 11:30 a.m. Pacific)

Registration: $75 or Included with an All-Access Pass*

Offered exclusively by Nonprofit Marketing Guide.

(* Already an All-Access Pass Holder? Registration for Pass Holders will open on the Dashboard about a week before the live event. You must have a current Pass at that time. Do NOT use this page to register or you will be asked to pay the $75.)

Can’t make this time? No worries! You will get access to the live recordings for two weeks. All-Access Pass Holders get access to the recording in the Webinar Archive for 3 months.


According to Brian Clark at Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” Headlines as well as email subject lines, tweets and Facebook status updates are all in the category of microcontent.

In these areas, you don’t have much space to work with, but they are some of the most important spaces out there now.

So important, in fact, some professional writers will draft 25 versions of a headline for an article before they pick the one they’ll use. Other writers will spend 20% of their writing time on the body of the article and 80% of their time getting the headlines and subheadings right.

It’s time to learn how to write short, “sticky” content that grabs people and keeps them there long enough for them to open your email, read your newsletter article, or comment on your social media update. 

During this webinar, you'll learn:

  • Best practices for writing headlines, email subject lines and social network updates
  • How to write differently for these different spaces
  • How to emphasize the personal value of your content in only a few words
  • How to write visually so the reader has a clear image in mind
  • The latest research on what's working with microcontent and what isn't


This webinar also includes these extra downloads:

20 Tips for Writing Short – a convenient checklist you can keep handy

50 Fill-in-the-Blank Headlines and Subject Lines for Nonprofits – an easy place to start when you get stuck!

Kivi Leroux Miller


Kivi Leroux MillerPresident of Nonprofit Marketing will present this webinar.


This webinar is available to everyone for $75 or is free for our All-Access Pass Holders*


(*All-Access Pass Holder Registration will open on the Dashboard about a week before the live event so your Pass must be current at that time. Do NOT use this page to register or you will be asked to pay the $75.)