BRAND NEW 60-MINUTE WEBINAR

Thursday, September 7, 2017

1:00 p.m. Eastern (10:00 a.m. Pacific)

Recording available if you can't attend live,
but you must place your order before registration closes at 12:45 p.m. ET.

This webinar is included with an All-Access Pass or you can pay the single $50 registration fee.

Earned media from reporters is not the only game in town anymore.

In this 60-minute webinar, Antionette Kerr will break down the three types of media and how you can get better at each of them.

Two Ways to Attend:

Single event registration or via the All-Access Pass Program

Buy an Annual All-Access Pass for Only $699

For 365 days, you can access live webinars, recordings from the past 3 months, exclusive downloads, support + more.

Just click the button and follow the instructions to sign up.

Registration for this single event is $50

Single registration includes access to this webinar recording for two weeks.

Just click the button and follow the instructions to register.

If you have an All-Access Training Pass, this webinar is included at no additional charge and you can register on your All-Access Pass Dashboard.

Tired of begging for media coverage?

Wondering how to engage more social media activists and citizen journalists?

Want more control over telling your own stories?

Many nonprofit communications pros focus on earned media without realizing that owned and paid media can support and/or amplify your earned media efforts.

Antionette Kerr has been a newspaper journalist, social media correspondent, and nonprofit director.

This brand new, 60-minute webinar will illustrate how communications directors can capitalize on owned, earned and paid media to minimize costs and maximize coverage.

What's the difference?

Earned media - Journalism in its truest form refers to publicly gained news stories from an independent source other than paid advertising including television, newspapers, magazines, podcasts, and radio.

Paid media - Advertising to promote content in order to drive earned media, as well as direct traffic to owned media properties. This can include traditional media, public service announcements or social media sites like Facebook, Twitter, and LinkedIn that offer advertising.

Owned media - Owned media is any property that you can control and is unique to your brand. Some of the most common examples are websites, blogs, social media, and any publications that your organization publishes.

This webinar will highlight:

  • How coordinating owned and paid media can support and/or amplify your earned media efforts
  • No Coverage? No Problem! A Strategy for Making Your Media Relations G.R.E.A.T.
  • Tips on How to Engage Advocates, Activists and even Trolls
  • Tips on How to Generate Unconventional Media Buzz that Has Reporters Coming to You

Master all three types of media and your nonprofit will be more successful than ever. Join us to learn how.

Buy an Annual All-Access Pass for Only $699

For 365 days, you can access live webinars, recordings from the past 3 months, exclusive downloads, support + more.

Just click the button and follow the instructions to sign up.

Registration for this single event is $50

Single registration includes access to this webinar recording for two weeks.

Just click the button and follow the instructions to register.

Meet Antionette Kerr

Antionette Kerr began covering nonprofits as a contributing journalist and columnist over 20 years ago through small publications affiliated with The New York Times, GateHouse Media and Halifax Media along with several regional magazines. After spending 15 years as an executive director and a social media correspondent for nonprofits she has combined those passions to form Bold & Bright Media and is currently co-authoring Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. Learn more about Antionette and her writing adventures at thewritefolks.net.

Two Ways to Attend:

Single event registration or via the All-Access Pass Program

Buy an Annual All-Access Pass for Only $699

For 365 days, you can access live webinars, recordings from the past 3 months, exclusive downloads, support + more.

Just click the button and follow the instructions to sign up.

Registration for this single event is $50

Single registration includes access to this webinar recording for two weeks.

Just click the button and follow the instructions to register.

P.S. This webinar will be recorded and available to watch for two weeks, but you must register BEFORE we close registration at 12:45 ET the day of the event.