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Aug 26 - Switching from a Print Newsletter to an Email Newsletter
Switching Your Newsletter from Print to Email

No, You Can’t Just Email a PDF and Call It an Email Newsletter.

Learn the Right Way to Go from Print to Pixels.

Wednesday, August 26, 2009

1:00 - 2:00 p.m. Eastern (10:00 - 11:00 a.m. Pacific)

Can’t make this time? No worries! You’ll get access to the recording for two weeks after the live event when you register now.

Registration is $35

A Webinar Featuring Nonprofit Marketing Guide’s Kivi Leroux Miller

Register Now

Many nonprofits are switching their print newsletters to email newsletters to take advantage of all that email offers, including speed and significant cost savings. But there is definitely a right way and a wrong way to go about transforming your print newsletter into an email newsletter. Go about it the wrong way and you risk alienating your supporters or being called a spammer.

During this webinar, we’ll cover several important decisions you need to make, a good process to follow to transition your readers from print to email, and some essential best practices that all nonprofits with email newsletters should follow.

Kivi will also answer these questions:

  • Can we include the same kinds of articles in email that we did in print?
  • How long should our email newsletter be?
  • Can we still use graphics and photos?
  • What’s the most important part of an email newsletter?
  • Are there templates we can use?
  • Can I send the email newsletter from Outlook or do I need to sign up for an email newsletter service?
  • How do we comply with the federal CAN-SPAM law?
  • How do we avoid getting stuck in the spam folder?
  • What benefits do we lose if we drop our print newsletter entirely?
  • How do we handle supporters who don’t use email?
  • How can we get people to give us their email addresses?

We’ll also have time for you to ask your own questions live during the webinar.

If you want to move from print to pixels, take this hour to make sure you do it the right way.

Kivi Leroux MillerKivi Leroux Miller, president of EcoScribe Communications and founder of Nonprofit Marketing Guide.com, will teach this webinar.

Want to attend more than one webinar in the next few months? Get the All-Access Pass.

Register Now

What Others Have Said About This Webinar . . .

“Very helpful with how to get started with an email newsletter, would recommend to anyone thinking about transitioning from print to email.” ~ Kay Martin, Arc of Clark County

“Excellent presentation for those considering e-newsletters. Provides the the information necessary to understand the differences, the legal issues (SPAM) and offers concrete steps and resources to actually get going.” ~ Diane Ramseyer

“Great analysis of print and email newsletter and how both can work for your organization. Made me energized about the possibilities.” ~ Elizabeth Gardner, CIS Nation’s Capital

“Very accessible and requires very little technical knowledge. I would feel comfortable referring someone who’s only ever done print to watch this.” ~ Elise Daniel, University of Washington

How to Register

Step One: Click on any “Register Now” link on this page to go to the shopping cart and pay your registration fee. Step Two: After paying, you’ll be redirected to a second, very brief registration page at GoToWebinar, our webinar provider. On that page, you’ll enter the email address where we should send your connection link. GoToWebinar creates a specific connection link just for you. You must use this link to connect to the webinar. The registration fee includes everyone in your office who can fit around one computer monitor, as well as a link to the recording that will be good for two weeks after the live event. View the Frequently Asked Questions about Our Events including the Refund Policy.

Please add training @ nonprofitmarketingguide.com (without the spaces) to your spam filter to ensure you receive our messages.

How to Get More Training for Less Money

accesspass-square.gifAttend this and all of our webinars for 12 weeks for one low price with our All-Access Pass. Includes our full webinar archive and on-demand e-courses too!

How to Connect

WHEN: Wednesday, August 26, 2009

Please connect 5-10 minutes before the start time.

1:00 - 2:00 p.m. Eastern
12:00 p.m. - 1:00 p.m. Central
11:00 a.m. - 12:00 p.m. Mountain
10:00 - 11:00 a.m. Pacific

WHERE: At your computer, via GoToWebinar.com, a user-friendly webinar service.

HOW: Click on the link in the email from GoToWebinar. In addition to the email you received when you registered, you will also receive reminder emails the day before and one hour before the webinar begins.

You can listen to the audio either (1) through your computer speakers (VoIP) or (2) over the phone (long-distance fees may apply.) By default, you will be connected via VoIP. Once you login, you can change your connection to the phone line, if you wish. Simply follow the instructions in the webinar window.

We recommend using a computer headset with a microphone. This will allow you to ask questions live during the webinar. If you do not have a microphone on a headset or otherwise attached to your computer, you can still type in questions via the Web interface. Download GoToWebinar’s Attendee Quick Reference Guide.






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