This webinar is included with an All-Access Pass or you can pay the single $50 registration fee.
Are you not getting press coverage you deserve?
In this 60-minute webinar, Peter Panepento will show you how to build better relationships with reporters that will get results.
Two Ways to Attend:
Single event registration or via the All-Access Pass Program
If you have an All-Access Training Pass, this webinar is included at no additional charge and you can register on your All-Access Pass Dashboard.
Stop writing cookie-cutter press releases that fail to yield coverage.
If your nonprofit really wants to get its story told in the media, it has to take a more personal approach to media relations and meet journalists where they are.
The nonprofits that get the most coverage are the ones that have taken the time to position their organizations and their leaders as trusted sources. This webinar will show you how to effectively and efficiently build meaningful relationships with journalists -- relationships that will yield more headlines and better coverage for your nonprofit.
Join us to learn how to:
- Identify and discover your most valuable media influencers
- Start and cultivate relationships with these influencers
- Pivot away from blasting press releases and toward having journalists contact you
- Guide journalists toward stories that position your nonprofit positively
This webinar will be led by Peter Panepento.
Peter Panepento is principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy and a senior vice president at The Council on Foundations. He also serves as Nonprofit Marketing Guide’s adviser on public relations.
P.S. This webinar will be recorded and available to watch for two weeks, but you must register BEFORE we close registration at 12:45 ET the day of.