YOU can raise more with your direct mail appeal letter.

April 3rd and April 4th (Only dates offered in 2017!)

 Writing Direct Mail Appeal Letters In-House is a two-part webinar series presented by fundraising and copywriting expert Tom Ahern. You have two options to attend - sign up for just Part 1 for $99 or attend both webinars to learn the full process of writing a direct mail appeal letter for $199.

Part 1 takes place Monday, April 3rd at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2 takes place Tuesday, April 4th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Both sessions will be recorded, but you must register before it begins in order to access the recordings.  Recordings will be available for two weeks.

NEW FOR 2017! Attend Tom Ahern's Webinars with an All-Access Pass. The Annual All-Access Pass is only $699 for 365 days of access. Learn more.

"The metrics we're getting with local direct mail are way better in some cases than national campaigns achieve. So while the nationals might sniff at a $20,000 return net, they would drool over the locals' response rates and average gift sizes."  ~ Tom Ahern

Writing a Direct Mail Appeal Letter In-House Parts 1 and 2

Learn everything you need to know about writing an appeal letter
$199

Part 1: Monday, April 3rd at 1 p.m. Eastern (10 a.m. Pacific)

Part 2: Tuesday, April 4th at 1 p.m. Eastern (10 a.m. Pacific)

Writing a Direct Mail Appeal Letter In-House, Part 1

Learn the basics of writing a direct mail appeal letter.
$99

Part 1: Monday, April 3rd at 1 p.m. Eastern (10 a.m. Pacific)

Does not include Part 2

Can't make it live? No worries! All sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

With the right appeal, nonprofits of any size  -- including those mailing mere hundreds or thousands of pieces --  can raise tens of thousands of dollars through direct mail.

Direct mail appeals from local nonprofits, done right, can work wonders.

Nonprofits of any size can use direct mail to acquire new donors, to attract repeat gifts, and to promote bequests and monthly giving.

Yet charities often find their direct mail results deeply disappointing.  What are they doing wrong?

During this training, expert direct mail copywriter Tom Ahern will share his secrets for direct mail appeals that work, even for local nonprofits with relatively small mailing lists. Regardless of your nonprofit's size, you CAN write your direct mail in-house and succeed, and Tom will show you how.

Writing a Direct Mail Appeal Letter In-House Parts 1 and 2

Learn everything you need to know about writing an appeal letter
$199

Part 1: Monday, April 3rd at 1 p.m. Eastern (10 a.m. Pacific)

Part 2: Tuesday, April 4th at 1 p.m. Eastern (10 a.m. Pacific)

Writing a Direct Mail Appeal Letter In-House, Part 1

Learn the basics of writing a direct mail appeal letter.
$99

Part 1: Monday, April 3rd at 1 p.m. Eastern (10 a.m. Pacific)

Does not include Part 2

Tom-Ahern-CircleMeet Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

What Others Have Said About This Training:

"Tom is engaging, entertaining and incredibly knowledgeable about donor communications and direct mail. He gives concrete examples and applicable tools so that even small and inexperienced organizations can make direct mail work." ~Jane Austin, AchieveMpls

"Great advice and many practical tips on how to write and administer effective direct mail appeal letters, including the difference in communicating with a current donor and a prospective donor. Tom Ahern also clarifies many of the counter-intuitive practices that can impact the success of your donor communications." ~Anne Bowhay, Chicago Coalition for the Homeless

"This was an amazing program that will result in the best direct mail your organization has ever sent out. I loved all the examples, and the science behind everything like the eye motion studies and the stats." ~ Amber Woffindin, Make-A-Wish, Northern Alberta

"Eye opening! A must for anyone involved in Direct Mail. It will change the way to work in fundraising! You rock Tom!" ~Jessica Castillo, Community Food Bank of Southern Arizona

"The presentation provided current, quantifiable methods and messaging I believe will increase the effectiveness of my direct mail appeals.   I gained a lot of fresh insight and a number of new tools that I will definitely put to work for the organizations I serve."

More Details About This Training:

 

Part 1: Getting Started

Webinar registration for How They Did It: Direct Mail Success Stories 

Tom will share case studies where nonprofits -- including small ones -- used direct mail to attract shockingly wonderful amounts of philanthropy, emphasizing best practices along the way.

This webinar will be held live on Monday, April 3rd at 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Part 1 Only

Part 2: How You Can Create a Successful Appeal Letter

In Webinar #2, Tom will show you how direct mail really works (physically and emotionally), how to set achievable expectations, and how to write an appeal that engages the reader.

This webinar will be held live on Tuesday, April 4th at 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Parts 1 and 2