Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But who has time to create in-depth, well-researched strategies when there is so much “mission” work to do?

During this recorded webinar, you’ll learn how to find the middle ground — to create a “quick and dirty” marketing strategy. You’ll learn the steps that you need to go through to create marketing strategies for your nonprofit organization as a whole or for a specific campaign or program. Even if you only spend a couple of hours drafting your strategy, you’ll greatly increase the likelihood that your efforts will work. You’ll also gain a better understanding for when “quick and dirty” isn’t enough and you do need to embark on a more intensive planning process.

During the webinar, Kivi Leroux Miller walked three participants through the process of creating a quick strategy. Recorded June 11, 2008. One hour.

Participant reviews of the live event:

“A great introduction to what goes into a marketing plan and why you need one, as well as practical tips on how to craft messages and pick communications channels.” ~ Cindy Olnick, Los Angeles Conservancy

“This webinar gave me a grounding in the basics of a marketing plan, and ideas for how to expand beyond basics. The volunteers provided some great examples of what questions need to be asked, and of strategies for addressing those questions. Good real-world stuff!” ~ Amy Falken, Sierra Nonprofit Support Center

“Fast-paced, fit well into a crazy schedule. Extremely informative.” ~ Christina Howell, Communities in Schools

“Kivi is direct, practical, attuned to the realities of nonprofits - and the challenges they face in communicating what audiences will respond to (not what non-profits think they should hear!).” ~ Jim Hafner, Stop It Now

“Well worth the money!” ~ Michel Cauch, St. Paul’s L’Amoreaux Centre

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A Strategy on a Napkin is Better Than None at All. Learn How to Create Quick Strategies That Work.

WHEN: Now! Your registration is good for two weeks.

WHERE: At your computer. Sound will come through your computer speakers.

COST: $20

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