Nonprofit Marketing Accelerators

 

Planning Your Work:
Mastering Your Editorial Calendar in 2017

February 8 - March 15, 2017

During this six-week Nonprofit Marketing Accelerator coaching program,
you'll design and build an editorial calendar for your nonprofit's communications,
with help from Kivi Leroux Miller and your fellow participants.

You have too much content to create, too many communications channels to manage and too little time for any of it, right?

The urgent overtakes the important. Priorities get lost in the chaos. You can’t get everyone on the same page.

You are not alone. In fact, this is very common in nonprofits.

So what are you going to do about it?

You have two choices:

Keep muddling through. Watch your to-do list continue to grow. Eat lunch at your desk every day. Wonder if any of it is making a difference. Throw shade at friends in corporate communications who also complain but who make three times what you do.

Or . . .

Change your mindset. Own your job. Sculpt your editorial calendar into a muscular, yet flexible, dynamo that allows you to get a grip on your communications plan and catch your breath!

You CAN do something.

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones.

Editorial planning works. 

Join us for this Accelerator and we'll help you make it work at your nonprofit too. 

 

Here's What You'll Get Done . . .

Decide The Strategy

Week 1: We'll help you decide on the key factors that should be driving your editorial decisions.

What results do you need from your communications? Do you need people to take specific actions, like registering or donating? Or are you trying to educate them in some way, or provide a service to them through your communications? You'll see why narrowing down the priorities for your communications -- or at least identifying the essentials -- is the key to creating a powerful editorial calendar.

We'll also ask you to consider this question: How will a good editorial calendar make you feel smarter and make your organization more effective? The answers to these questions will help you ensure that you are creating a tool you'll actually use.

 

Week 2: We'll help you decide on the right mix of communications channels and how often you should be using them.

Are you using your website/blog, email, direct mail, social media and PR in ways that make sense? Is the way you create content for these channels coordinated and streamlined, or is it a jumbled mess?

Are you communicating often enough, or too much? How often should you update your website, send email, and post to Facebook and Twitter?

We'll help you sort it out.

BONUS: You'll get a copy of our e-book, "10 Editorial Calendar Templates for Nonprofits."  You can also attend the webinar on February 16, "Everything You Need to Know about Editorial Calendars in 2017" at no charge.

 

Do the Work

Week 3: We'll help you pick the right editorial format and software for you.

With important decisions made about your key messages, your communications channels, and your frequency, it's time to start designing your editorial calendar.

Should you use a spreadsheet, layered calendars, or a project management tool? We'll walk you through the choices and help you figure out the best way to go for you and your organization.

Week 4: We'll help you set it up so it makes you smarter and more strategic.

With the format and software selected, we'll help you set it up so that it makes sense. We'll help you connect your design back to your goals and priorities.

We'll talk about the Rule of Thirds for filling in your editorial calendar so that you ensure your priorities are covered, while still giving yourself plenty of flexibility for whatever comes up. We'll also cover the role of evergreen content in your calendar.

BONUS: Attend the webinar on March 2, "Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns" at no charge.

 

Deliver the Goods

Week 5: We'll help you see how to handle common pitfalls moving forward.

A good editorial calendar helps you be more strategic in your messaging and efficient and effective in your work, but it often takes a little tweaking to get it there.

We'll discuss strategies for how to handle common problems like keeping it updated and using it as a collaboration tool with other staff.  We'll also talk about how to manage editorial meetings. We'll help you with draft agendas you can customize for your nonprofit's needs.

Week 6: We'll do a "Show and Tell" and answer final questions.

You'll show off your new editorial calendar and get final feedback from other participants. We'll also tackle any remaining questions.

Space is Limited!

Registration is $600 and includes up to three members of your communications team.

This is the only time this Accelerator will be offered in 2017.

What's Included

  • Working directly with Kivi and with other participants through the process of deciding your strategy, doing the work, and delivering a final product.
  • Weekly group coaching calls, using GoToMeeting so we can screen share and make real progress together each week. Calls are on Wednesdays from 12:00 - 1:00 pm ET (9-10 am PT) and are always recorded in case you need to miss a call. We may add more calls depending on the number of Accelerator participants, but you will only be expected to attend one call per week.
  • Private Facebook Group where you can share ideas and solve problems with others who are working on their editorial calendars.
  • Worksheets, checklists, recordings, examples, and other materials to help you make good decisions throughout the Accelerator.
  • Up to three people from your team can participate on live calls and in the Facebook Group.

Special Bonuses

In addition to the weekly Accelerator calls and materials, you'll also get complimentary access to

A webinar on February 16, "Everything You Need to Know about Editorial Calendars in 2017"

A webinar on March 2, "Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns"

The e-book, "10 Editorial Calendar Templates for Nonprofits"

Space is Limited!

Registration is $600 and includes up to three members of your communications team.

This is the only time this Accelerator will be offered in 2017.

Frequently Asked Questions

When are the group coaching calls?

The group coaching calls are tentatively scheduled for 12:00 - 1:00 pm Eastern (9 am Pacific) on the following dates.  We will also record every call and share those links in the Facebook Group.

  • Wednesday, February 8
  • Wednesday, February 15
  • Wednesday, February 22
  • Wednesday, March 1
  • Wednesday, March 8
  • Wednesday, March 15

Are private coaching calls available?

Most of the work, including troubleshooting individual problems, will take place on the group calls. If you are struggling with something, odds are someone else is too! However, if you feel like you need a private call with Kivi to work through a problem, we can certainly schedule time for that, as long as you have actively participated in the group calls.

Space is Limited!

Registration is $600 and includes up to three members of your communications team.

This is the only time this Accelerator will be offered in 2017.