Communicating as Passionate Conservation Leaders – Morning

PDF of Kivi’s Slides

During the workshop, we came up with an ideal personality for land trusts — or the way we wish people would perceive land trusts.

The adjectives starting from the top left are:

  • Caring for the future
  • Protective of nature
  • Educational
  • Creating legacies
  • Conscientiousness
  • Interconnected
  • Healthy
  • Sustaining
  • Joyful
  • Inclusive
  • Friendly
  • Vivacious
  • Cooperative


How We Want People to Perceive Land Trusts


We also talked about a variety of ways that land trusts can express personality through their communications. Here are the notes in a Word doc.


Walk Out with Your Online Communications Plan – Afternoon


PDF of Kivi’s Slides

Brainstorming Notes – Word Doc

Article Kivi Wrote Based on Workshop: What Story Will You Tell This Summer?