Kivi Leroux Miller can present the following keynote presentations, speaking from 20-60 minutes, not including audience Q & A. She can also present half-day and full-day workshops on these topics for a more interactive experience with time for individual and group exercises.
Looking for more detailed training? Review the full list of workshop/webinar topics. Kivi often presents a keynote, with a more in-depth workshop either before or after.
Nonprofit Marketing and Fundraising Trends: What’s Hot and What’s Not
What’s really going on in nonprofit communications today? Find out during this interactive quiz-style lunch keynote where Kivi Leroux Miller will help you compare and contrast the conventional wisdom and what your organizations is doing with what’s currently considered best practice and what national research says is actually happening. Keep score and compare your results with your table neighbors!
Map & Merge: Creating a Nonprofit Content Strategy That Works
Nonprofits that communicate well today are mini media moguls that publish and broadcast directly to their participants and supporters, both online and offline. It's a lot to manage. During this session, Kivi Leroux Miller will share her process for mapping out your major campaigns and story arcs so that your core messages get through, while leaving room to merge in on-the-fly decisions that take advantage of breaking news or timely discussions in social media.
No Bragging and Nothing Boring: Effective Ways to Share Your Impact
Supporters want to know how their gifts of time and money are used before they’ll give again. They also want to know that they – through support of your organization – are changing the world for the better. Are you meeting these needs, without bragging or boring them? During the presentation, Kivi Leroux Miller will show you how to effectively communicate your impact year-round in ways that make your supporters feel like the heroes they are. You’ll see how nonprofits are reporting results in creative, innovative ways, using both new technology and traditional communications channels. You’ll leave inspired to talk about your work in new ways, which in turn will inspire your supporters to do even more for your cause.
Who Cares and So What? Making Your Messaging Memorable and Motivating
Your organization is talking, but is anyone listening? Or are you getting trapped in the personal “So What? Who Cares?” filters that all of us hold up against the thousands of messages thrown in front of us each day?
During this presentation, you’ll learn how to communicate with supporters so that you not only get through those filters but also attract supporters to you, rather than you pursuing them all the time. How is this possible? By developing a content marketing strategy based on the six R’s of relevant nonprofit messaging and communications. When you create content that is Rewarding, Realistic, Real Time, Responsive, Revealing, and Refreshing, you are constantly building in the answers to “So What?” and “Who Cares?” You’ll leave full of ideas and enthusiasm for creating a content marketing strategy that has people standing up to say, “This Matters, and I Care!”
Storytelling: The Most Powerful Marketing and Fundraising Tool Most Nonprofits Ignore
The single most powerful marketing and fundraising tool your nonprofit has is both free and already in your possession -- you just may not realize it. It's telling a good story about the people involved in your organization -- the people you help, and your volunteers and supporters.
Good stories are so powerful because they are emotional, and emotions, not facts and figures, drive giving. Stories are also easier to remember than facts and figures, making it easy for supporters to tell their friends about your work. That's how your organization grows. During this session, you will see how good stories can be the backbone of your marketing and fundraising strategy, both offline and online.
Measuring Your Nonprofit Marketing Success
Is your nonprofit marketing strategy working? Are you doing a good job? How do you know? Nonprofit marketing is a young field. There’s no single, consistent job description. Online tools offer many metrics, but they don’t really tell you if your strategy is working.
During this keynote, we’ll explore several key concepts, including the essential difference between “exposure” to your marketing and “engagement” in your work and benchmarking against other organizations and against yourself. We’ll look at tools like surveying, focus groups, online monitoring, and more. You’ll leave with a better understanding of what it takes to really measure your nonprofit marketing success.
*Keynotes can be preceded or followed by a tactical workshop.*