All of these topics can be scaled up or down to match the time available. The more time available, the more exercises that participants can do. They can also be broken down into big-picture, motivating keynotes, followed by more in-depth and participatory workshops.
Communications Planning and Content Marketing
Sketch Out Your Communications Plan for the Coming Year – In One Afternoon
(This is the general editorial planning workshop for nonprofits.)
Making up your communications plan as you go? Feel like your communications are both overwhelming and underperforming? You can change that.
During this workshop, you’ll tame that unruly communications to-do list into a doable calendar that makes sense and produces results. You’ll apply the best practices in nonprofit communications planning and content marketing to your organization’s schedule for the coming year, and leave the workshop with the outline of a communications plan and editorial calendar for the rest of the year and beyond.
Community Engagement: Creating an Editorial Calendar That Connects to Hearts and Minds
(This editorial planning workshop focuses more on community engagement and content marketing specifically.)
Nonprofit communications is so often driven by fundraising appeals, event marketing and other “help us now” messaging. But without content that truly engages your supporters’ hearts and minds, and that taps into their values and their own wants and needs, you risk boring them, alienating them, and losing them altogether. During this workshop, you’ll learn how to structure an editorial calendar full of community engagement that attracts, inspires, excites, and serves your supporters, strengthening their bonds with your nonprofit.
Communications for Fundraising: Creating Your Donor Communications Plan
(This editorial planning workshop focuses more on fundraising and donor communications specifically.)
What do you say to donors and other supporters of your cause in between asking them for money? During this workshop, you'll develop an editorial calendar for a donor communications plan that comes full circle: asking for support, thanking supporters, offering additional ways to get engaged, and reporting results before asking again.
Building Effective Communications Teams
Accidental and Newbie Communications Directors: What You Need to Know to Be Effective Fast
Are you the first communications director at your nonprofit? Or were you hired or promoted into the job, even though communications is not your primary area of experience or training?
No fear, you aren’t alone! The Communications Director title is still a relatively new one in the sector, the job is constantly evolving, and just about everyone is making it up as they go.
During this workshop, we’ll discuss communications strategy and planning basics and some internal ground rules and workflows to build early, so you avoid big problems later. We’ll also talk about how to “manage from the middle” and build a culture inside your nonprofit that supports great communications with those outside the organization.
What the Most Effective Communications Teams Do Right (and What Everyone Else Gets Wrong)
Nonprofit Marketing Guide has been researching the secret sauce behind the most effective, strategic, and fun to work for nonprofit communications teams. During this workshop, you’ll do a quick self-assessment of your own communications team (even if you are team of 1!).
Then we'll take a look at what the most successful and effective teams do well compared to those who don't. We'll also examine several different ways to think about communication effectiveness, from your implementation of best practices, to how you manage day-to-day communications challenges, to the job satisfaction and confidence of your staff. You'll leave with some great insights into how to make your own team much more effective in both the short-term and long-term.
The Four Types of Nonprofit Communications Teams: Making the Best Choice for Your Nonprofit
Did you know that 75% of nonprofit communications teams are structured in one of four very different ways? During this presentation, you’ll learn about each of the four models: Integrated, Centralized, Internal Agency, and CEO-Led.
Using data from more than 1,100 nonprofits, we’ll explore the strengths and weaknesses of each model. Which is most effective overall? Which is best for fundraising? Which produces the most job satisfaction for staff? Should your team structure change as your organization grows? We’ll answer these questions and more.
Nonprofit Writing and Communications Tactics
Creating Better, Faster, More Effective Communications: Tips for Nonprofit Marketers and Fundraisers
One of the biggest challenges for nonprofit marketers and fundraisers is producing all of the content you need to do your job well. Kivi Leroux Miller, a prolific producer of high-quality content, will show you how to create better content more quickly. We’ll look at your workflow and habits before, during, and after you write and create graphics, so you get the most out of your content creation time.
The Communicator's Guide to Repurposing Content
Ever wonder how some nonprofits seem to produce so much great content, even with a small staff? They aren’t miracle workers, but they have mastered one very special skill: It’s content repurposing. In fact, skillful content repurposing is what separates professional communicators from the novices.
During this workshop, you’ll learn savvy ways to reuse content without it looking like you are just copying and pasting all the time. From designing a content creation process with repurposing built right in to knowing which content to repurpose and how, you’ll learn how to be as efficient as possible with your communications.
Thought Leadership for Nonprofits: Marketing to Build Authority and Share Expertise
Is your organization or are some of your staff the “go to” people in your field? Do others look to you for insights, trends, and guidance in a rapidly changing world? Are you frequently called by the media, and asked to contribute to publications or to speak at events? Or do you wish you were?
Thought leaders are experts whose work, knowledge and experience are actively sought out by others – because those people have been introduced to the expert via good marketing. During this workshop, you’ll learn how to take your nonprofit from being an expert to being a well-respected and well-known thought leader.