Train with Fundraising Expert Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

Nonprofit Marketing Guide is proud to be Tom's online training partner. ALL of Tom's webinars are included in our All-Access Pass Program. Learn more about the All-Access Pass.

2018 Dates Out Now!

Next Training

Writing a Fabulous Case for Support

Hear Tom's secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

Two-part 60-minute webinar series:

  • Part 1: Thursday, March 1st at 1:00 P.M. ET (10:00 A.M. PT)
  • Part 2: Friday, March 2nd at 1:00 P.M. ET (10:00 A.M. PT)

Registration will open in Late December 2017/Early January 2018.

“I’ve learned so much great information that we are applying to our work every day. This has been by far the best training series I’ve participated in. Thank you!” – Robyn Eastwood, Project Hope

Tom's Other Training Programs:

 

Writing a Fabulous Case for Support

Hear Tom's secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

Two-part 60-minute webinar series:

  • Part 1: Thursday, March 1st at 1:00 P.M. ET (10:00 A.M. PT)
  • Part 2: Friday, March 2nd at 1:00 P.M. ET (10:00 A.M. PT)

Registration will open in Late December 2017/Early January 2018.

Writing Direct Mail Appeal Letters In-House

Tom will show you how to use direct mail to attract shockingly wonderful amounts of philanthropy, regardless of your organization's size, emphasizing best practices along the way.

Two-part 60-minute webinar series:

  • Part 1: Tuesday, April 3rd at 1:00 P.M. ET (10:00 A.M. PT)
  • Part 2: Wednesday April 4th at 1:00 P.M. ET (10:00 A.M. PT)

Registration will open in Late February/Early March 2018

Donor Newsletters that Raise More Money

Learn the science and secrets of writing a good donor newsletter from Tom Ahern, and you can reap extraordinary rewards.

Two-part 60-minute webinar series:

  • Part 1: Tuesday, May 29th at 1:00 P.M. ET (10:00 A.M. PT)
  • Part 2: Thursday, May 31st at 1:00 P.M. ET (10:00 A.M. PT)

Registration will open in Late March/Early April 2018

Writing Donor-Centered Websites

Learn how a few changes to your website and donation pages can make all the difference.

Two-part 60-minute webinar series:

  • Part 1: Tuesday, July 10th at 1:00 P.M. ET (10:00 A.M. PT)
  • Part 2: Thursday, July 12th at 1:00 P.M. ET (10:00 A.M. PT)

Registration will open in Late May/Early June 2018

Marketing Bequests: The Delicate Art of Asking for That Final Gift

Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.

90-minute webinar:

Thursday, September 6th at 1:00 P.M. ET (10:00 A.M. PT)

Registration will open in Late July/Early August 2018

“Thanks so much for your excellent advice, Tom. You changed so much for me! I now enjoy writing for my job and I used to dread it!” – Alena Plavsic, Fund for Assistance to the Russian Orthodox Church Outside of Russia