Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.
Marketing Bequests: The Delicate Art of Asking for That Final Gift
Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.
Thursday, September 6th at 1:00 P.M. ET (10:00 A.M. PT)