You need more than just a "Donate Now" button on your website if you want to rake in online donations.

July 25th and 27th (Only dates offered in 2017!)

Writing a Donor-Centered Website is a two-part webinar series presented by fundraising and copywriting expert Tom Ahern. You have two options to attend - sign up for just Part 1 for $99 or attend both webinars to learn the full process of writing a donor-centered website for $199.

Part 1 takes place Tuesday, July 25th at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2 takes place Thursday, July 27th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Both sessions will be recorded, but you must register before it begins in order to access the recordings.  Recording will be available for two weeks.

"A few easy changes to your website and landing page copy can make donations soar." ~Tom Ahern

Writing a Donor-Centered Website, Parts 1 and 2

Learn how to make an impression and guide toward monthly giving.
$199

Part 1: Tuesday, July 25th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, July 27th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Writing a Donor-Centered Website, Part 1

Learn how to make a great first impression on website visitors.
$99

Part 1: Tuesday, July 25th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

...

Can't make it live? No worries! Both sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

Is your organization's website extraordinary ... or self-destructive, from the donor's standpoint?

In 2014, a first-time visitor to a website stayed on average 25 seconds or less, Inc. magazine reported ... certainly not long enough to fall in love with a charity and make a gift.

What are the problems?

In fundraising, there are two biggies that eager prospective donors meet:

  1. Cold welcomes
  2. Checkout pitfalls

Many online gifts are impulse purchases. And those are the easiest purchases to foil.

Any obstacle can shut the impulse off. Including what you say, what you show, what information you ask for, and the entire "shopping and check-out" experience — which is generally speaking pretty awful among charities.

A website that delivers a lousy new-donor experience will leave a fortune in unrealized charity on the table ... guaranteed.

You Can Learn the Right Way.

During this training, you'll learn the right way to:

  • Welcome strangers into your donor family.
  • Retain far more new donors.
  • End up with far more major donors.

AND you'll lead far more of those first-time compassionate visitors toward today's "gold standard" in fundraising --monthly giving!

WARNING: This course is NOT about website technology. It is NOT about choosing your website's content management system (CMS). It is NOT about choosing a payment processor or other back-end technology solutions.

Writing a Donor-Centered Website, Parts 1 and 2

Learn how to make an impression and guide toward monthly giving.
$199

Part 1: Tuesday, July 25th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, July 27th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Writing a Donor-Centered Website, Part 1

Learn how to make a great first impression on website visitors.
$99

Part 1: Tuesday, July 25th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

...

Tom-Ahern-CircleMeet Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

What Others Have Said About This Training:

"Packed full of easy to use info and tools backed by current research and trends."  Amy Tribble, Men's Shelter of Charlotte

"Tom's webinars are packed with current ideas and strategies. He has straightened me out about what I need to stop doing. It is not all about how good we are, but what we want our audience/donors to feel so that they will engage and give support."  Sally Harris

"Fast moving, practical with TONS of great information that I can begin to implement right away."  EH

"Easy to understand and useful information." Danny Knoll, Exceed Enterprises

"Great advice for all fundraising, not just websites. Inspiring and practical."  Sharon Weaver, San Joaquin River Parkway & Conservation Trust, Inc.

More About This Training:

Part 1: Getting Started

In the first webinar, we will look at charity websites through the donor's eyes: what donors like, what they need, what drives them off. We will study how to make a great first impression on visitors ... and how to keep the excitement alive throughout the giving process. You'll learn about donor-centricity, the top secret behind making far more money.

This webinar will be held live on Wednesday, July 27th at 1:00-2:00 p.m. Eastern; recording available 24 hours later to view for two weeks.

Register for Part 1 Only

Part 2: Full Giving Process

In the second webinar, we will dig more deeply into words, images, and usability, including mobile: how to give the visitor pleasure, how to reduce the irritations, and how to guide a new donor toward monthly giving instead of a one-time gift (gaining that knowledge alone will pay for itself countless times over).

This webinar will be held live on Thursday, July 28th at 1:00-2:00 p.m. Eastern; recording available 24 hours later to view for two weeks.

Register for Parts 1 and 2

WARNING: This course is NOT about website technology. It is NOT about choosing your website's content management system (CMS). It is NOT about choosing a payment processor or other back-end technology solutions.