Email newsletters are great tools for nonprofits because they are so much cheaper to produce and distribute than print newsletters. The only problem is that they can be deleted in an instant or trapped forever in spam filters. And even when they are opened, they are often too *yawn* boring to grab the readers’ attention and move them to action.
I’m the special guest for Network for Good’s “Nonprofit 911” training series next week and I’ll be talking all about e-mail newsletters — the good, the bad, and the ugly. Come get some great tips for your email newsletter during the free conference call on Tuesday, February 26 at 1:00 p.m. Eastern. Register here.