Last Friday, I had the pleasure of speaking at the National Capital Gift Planning Council’s Annual “Planned Giving Days” conference in Washington DC. Planned giving refers to philanthropy in estate planning, like leaving money to a charity in your will or setting up a charitable gift annuity.
My friend Rob Blizard, who was coordinating the Marketing Track, asked me to speak about improving the newsletters that planned giving departments send out. And boy do most of them need some improvement! So, I took three hot trends in nonprofit marketing and applied them specifically to these kinds of newsletters. The presentation was very well received — thanks to everyone in the room for participating in the exercises and asking lots of great questions.
Since these trends can be applied to any nonprofit newsletter, I thought you might be interested in the slides:
I’d also like to give a special shout-out to J. Erik Potter, who I met at the conference. He reads this blog and writes his own called A Blog on Giving. Thanks for introducing yourself!