On Wednesday, Thom Clark, co-founder and president of Community Media Workshop, will present “How to Be an Effective Spokesperson for Your Nonprofit” during our weekly webinar series.
I asked Thom to present this training because spokesperson skills are incredibly helpful to all nonprofit communicators, whether you are personally speaking with the media or not.
Are you trying to recruit more volunteers or board members? Being an effective spokesperson is critical to successful recruitment of the right people. Trying to keep loyal donors or attract new ones in a soft economy? Learning how engage contributors with stories of your organization’s work and impact on people will raise more dollars than any well-crafted five-point plan to save the world.
And, of course, spokesperson skills still work with journalists too.
Join us on Wednesday, July 8, at Noon ET (9:00 a.m. PT) to learn more about defining strategic audiences and discovering that message and story that will engage their interest. Thom will teach you spokesperson techniques like bridging and flagging that help keep you on message. Five people who register for the webinar will be selected to role play a four-minute radio interview about their organization’s work.
As co-founder and president of the Community Media Workshop @ Columbia College Chicago for the past twenty years, Thom Clark has produced a weekend public affairs radio program and hosts a weekly cable show featuring nonprofit leaders. He teaches in Columbia’s graduate journalism program and is a popular conference presenter. We are lucky to have him teaching for us at Nonprofit Marketing Guide this week!