You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this right personal/professional mix is challenging, especially for small nonprofits.
I interviewed Geoff Livingston of Zoetica Media yesterday to get some additional perspective on this for you. During the conversation, we talked about how several nonprofits are handling this, including the National Wildlife Federation, the Humane Society of the United States, LiveStrong (Lance Armstrong Foundation), and Goodwill of Greater Washington DC, as well as some corporations.
Kivi Leroux Miller interviews Geoff Livingston about the personal – professional mix in social media, including the notion of personal branding. Cases discussed include National Wildlife Federation, Humane Society of the United States, LiveStrong, the Goodwill Fashionista and more.
What’s your experience with finding the right personal – professional mix? What do you see in the nonprofit sector that’s working, or not working?
Share your thoughts and stories in the comments.