Claire Meyerhoff and I are hosting the second installment of our virtual book club for The Nonprofit Marketing Guide today (Friday) from 1:00 – 1:30 pm ET (10:00 – 10:30 a.m. PT) on our Magic Keys Radio & Podcast. We broadcast live over the Internet, and afterwards the recording is immediately available as a podcast. You can call in your questions over the phone or send them to us on Twitter @magickeysradio during the live show.
Today we are talking about Part II of the book: Writing a Quick-and-Dirty Marketing Plan for a Specific Program.
We’ll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions:
- Who Do You Want to Reach?
- What Do You Want to Say? and
- How and Where are You Going to Say It?
We’ve sold more than 2,500 copies of the book so far! Thanks to each and every one who has purchased a copy and especially to those of you who have shared your comments on it with me or by leaving an Amazon review. I love hearing your stories and seeing how you are using the book!
I mentioned to Sandra Lundgren, a communications specialist with the Westport Public Library, that I had yet to see the book on a store or library shelf and she was kind enough to send me a photo from her library. I’d love to see your photos with the book too! You can upload them to Flickr or our Facebook page or email them to me.