Happy Friday, everyone! Welcome to another round of Mixed Links, our weekly cocktail of good stuff I’ve come across recently for nonprofit marketers and fundraisers. I’m saving the best for last this time, so don’t miss the links at the bottom!
Filling out forms for the IRS is never fun, but did you know your Form 990 could be a valuable marketing tool? Gayle Gifford sheds light on something that is often overlooked in her post, “Fundraisers — do you know what your 990 is telling donors about your nonprofit?”
And speaking of overlooked fundraising tactics, do you have a monthly giving program? Pamela Grow’s interview with author Harvey McKinnon gives 7 great reasons why every nonprofit should consider one.
Blackbaud has released a new white paper focused on optimizing appeals that lead to increased response rates and fundraising called “Connecting Online Advocacy and Fundraising.” They are also hosting a 3-hour virtual event, Advocacy Live 2011, to talk more about the report and share strategies on how you can optimize your online campaigns.
With more on online giving, the ever-busy folks at Blackbaud have also released their 2010 Online Giving Report. The report will have the latest trends in online giving and shows that nonprofits of all sizes continue to see growth in online giving.
Creating your website or thinking of a redesign? Sliders seem to be all the rage right now on websites made with even the smallest of budgets (yeah, we have two of them on the Nonprofit Marketing Guide homepage right now!), but are they really needed? Patrick St. John at EchoDitto has a great take on the slider and things you should consider before adding one to your organization’s homepage, “Re-Examining the Nonprofit Homepage Slider.”
Or maybe you already have the perfect website, but want to boost your organization’s search engine rankings. Take a look at how the folks at LawHelp/NY managed their SEO campaign with their new Non-Profit Guide to Internet Marketing toolkit.
And let’s round out the week by not taking ourselves quite soooo seriously:
Ever been in a marketing meeting where you felt like you were being swarmed by marketing jargon and fancy (but completely hollow) statements? Check out Things Real People Don’t Say about Advertising for some welcome relief.
And the award for Most Embarrassed Nonprofit Tweeter Whose Screw Up Teaches Us All a Lesson about Grace goes to Gloria Huang and the social media team at the American Red Cross. Talk about how to effectively handle a mistake! Kudos to Wendy Harman’s team and also to Hootsuite, whose app she was using, for donating money to make good out of a goof.
I’m off to do more Girl Scout Cookie Mom duty . . . See you next week!