Treating donors well so they keep coming back is something every nonprofit should be focused on. But donor retention rates could be misleading. Future Fundraising Now tells why you need to have all the facts in Donor Rentention Tells Half the Story. This one is sure to spark some discussion.
We have a couple things from Katya Andresen this week. Ever thought “If I only knew then what I know now?” Benefit from Katya’s The 6 Things I Wish I’d Known 20 Years Ago when she joined the nonprofit sector. She then gives some more great advice on how to segment your various programs and market them individually in Got Donors? No? Then Make Modules of Your Mission
If your organization is on Twitter but you protect your tweets in order to approve those who follow you, think again. Kristina Leroux (my virtual assistant extraordinaire) points out why you may be missing the point of Twitter in Don’t Protect Your Tweets.
In other social media news, TrendWatching.com has given us a new term: The F-Factor. This article discusses the how friends, fans, and followers influence purchasing (and donation) decisions. I don’t know if the term will catch on, but I think it’s safe to say social media has, so you should take a look.
You all should know by now how important I think storytelling is for nonprofits. But stories don’t just have to be written. Check out 8 Great Examples of Nonprofit Storytelling from Social Brite. These videos all highlight how effective a good story can be.
Lastly, Lori Jacobwith shares some insight she gained during her recent bout with cancer in Reflections on Receiving. Lori talks about her “insiders” view of receiving help from her community and how it has changed her mindset in dealing with her nonprofit clients. A great story in itself.
See you next week!
P.S. Here are our next few webinars . . .