I know most of the U.S. could use a cool one about right now, so here are your Mixed Links, frozen slushy style!
Social Website
If you aren’t a member of the Nonprofit Technology Network, you are missing out. Their monthly membership newsletters are jammed with great information, most of which are relevant to marketing and fundraising. This month’s topic was the social website, and here are just a few of the articles:
The Social Website: Integrating Social Media into Website Design and Function
More than Clicking the “Like” Button: Social Media Integration & Nonprofit Websites
Local Business Partnerships
If you are interested in working with local businesses for marketing and fundraising, take note:
We are hosting a webinar with Joe Waters on Setting Up Marketing and Fundraising Partnerships with Local Businesses on August 18. When you register, you can also get a great price on Joe’s new “Cause Marketing for Dummies” book.
One of our training partners, CharityHowTo, is hosting Wildly Successful Events: How To Get Sponsorships on September 1, featuring Mazarine Treyz.
This is a hot topic, so don’t wait to reserve your space!
Fundraising
We have lots of fundraising goodies in this edition…
Here’s a warning from Michael Rosen. His 10 Tips to Save You from Becoming a Horrible Warning details his disappointment with a charity dear to his heart and what finally led him to stop supporting.
Now that you know what not to do, Blackbaud’s guest post by Brian Winters gives you The 2 Key Elements of Successful Fundraising Campaigns.
From Twitter to Google Docs to PayPal, see how Epic Change handled their ToMamaWithLove fundraising campaign in Amy Sample Ward’s insightful Case Study: Tools for Community Engagement.
Also at NTEN, find the 2011 Consumers Guide to Low Cost Donor Management Systems. This updated and impartial report compares 29 different systems with in-depth reviews of 10 of them. See, I told you that you need to join NTEN!
Need sample thank you letters? Check out the Great Acknowledgement Swap.
Email Marketing
Wishing you could get more supporters to open your emails? Melanie Mathos of Blackbaud had the same problem with a nonprofit she volunteers for so she asked others why. She shares their answers in 10 Reasons Why Your Email Appeal Is Being Ignored.
Network for Good has some ways to change things up a bit in 4 Ideas for Expanding Your Email Horizons.
More Good Stuff
Fenton is launching a series of three Social Media Guides, and the first one focuses on Twitter. Short & Sweet: The Whys and Hows of Twitter for Communications Professionals covers basics like how to get started as well as innovative thinking for those of us who have been tweeting for a while.
And let’s wrap this week’s edition with some free stuff! Wild Apricot lists 32 Free Non-Profit Webinars for August 2011 and also gives us 5 Free Non-profit Reports and Resources.
See you next week!
