Happy Friday, everyone! Let’s unwind with a few mixed links – good stuff for nonprofit communicators.
Social Media
For great insights into nonprofits and Facebook, NTEN has released the 2011 Benchmarks Extra: Facebook which dissects data from 34 nonprofits. Just “like” their Facebook page to receive the report.
Carie Lewis of HSUS shares a great presentation called “Why I don’t ‘Like’ You” on Prezi and reminds us it’s not about how many “likes” you have, but what you do after that matters.
Farra Trompeter gives us Quick hits from the Social Media for Nonprofits NYC conference. She provides some great takeaways for those of us who couldn’t attend.
Michael Scissons shares the biggest mistakes marketers make on Facebook in Four Things Mark Zuckerberg Should Tell Every CMO.
Events and Fundraising
Earlier in the month, I had a set of fabulous ladies guest blog for me on event marketing. Be sure to read these before planning your next event.
6 Tips for Successful Special Events by Sandy Rees
Butts in Seats: 5 Tips for Event Marketing Using Social Media by Ceci Dadisman
Dress Code Required: Slippers & PJs – How to Leverage Social Media Supporters for Your Next Event by Dawn Crawford
Why You Should Ditch Your Next Event by Gail Perry
Another must-read is Network for Good’s free e-book The Next Big Event.
Geoff Livingston gives us Confessions of a Serial Online Fundraiser. After raising more than $28,000 in the last two years, he shares some important lessons learned.
If you have never heard of cause marketing or want to know more, I suggest you check out my upcoming e-clinic with Joe Waters. Creating Fundraising Partnerships with Businesses starts September 12 and will show you how businesses will fundraise for you. This e-clinic is limited to only 20 nonprofits so grab your spot now!
Content
My regular readers know I am big into content – how to find it, how to organize it, how to make it appealing to your audience. Charlotte Hill of EARN, in a guest post on Katya Andresen’s blog, shares what happened when her organization listened to the concerns of its supporters.
And some of my favorite content? The stuff that makes me laugh. Lots of people think they can’t be or shouldn’t be funny so Leigh Anne Jasheway gives us How to Write Better Using Humor. As she puts it, “a smiling reader is one who’s paying attention and eager to read on.”
Finally, NTEN is looking for nonprofits like yours to take part in a survey about the tools you use to manage how you interact with donors, volunteers, activists, and supporters. They will release the results in the 2011 Data Ecosystem Report.
