This e-book includes a simple five-step approach to working with metaphors, including a list of nearly 20 questions you can use to explore a metaphor more fully.
You’ll also find 25 metaphors that you can use in your messaging, along with the “Decrepit Dozen” that we recommend you avoid.
It includes examples of how nonprofits can use metaphors to
- Clarify their niche
- Make the technical feel more touchy
- Overcome resistance
- Bring data to life
P.S. Last Chance to Get $100 Off Our Annual All-Access Pass!
Starting in 2012, you will need to have an All-Access Pass in order to participate in most of our webinars. Right now, you can get the Annual All-Access Pass, which includes all of the Weekly Webinar Series and all of our e-books (How to Write a Nonprofit Annual Report, the Content Marketing Cookbook, etc.) for just $365. But time is running out! The deal ends on December 31st so act now.