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Daily Archives: January 25, 2012

How to Make a Stat Work in Marketing

Messaging Strategy, Nonprofit PR, StorytellingBy Kivi Leroux Miller, Founder and CEOJanuary 25, 20126 Comments

Hating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. I’m mostly on that bandwagon too. But what if you could use a good statistic to help tell your story? I saw this Austim Speaks PSA with Toni Braxton on TV recently, and it caught my…

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