Earlier this afternoon, I hosted this month’s free webinar, Helping Your Staff and Board Become Great Nonprofit Marketers. We will add the recording to our Freebies Page this evening if you want to sign up to watch the recording.
During the webinar, I talked a lot about giving other staff members and your board the tools they need to effectively help you, and to feel empowered as marketers for your organization. The central repository for these tools is what I call the Marketing Bank. It’s the place where everyone should know to look for things like logos, boilerplate, FAQs, editorial and design style guides, and more.
I asked the 300 or so webinar attendees what elements were currently in their marketing banks, and here is what they said:
What’s in your Marketing Bank and what else could you add so that you could “delegate” more marketing tasks to program staff and board members with confidence?