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Daily Archives: August 21, 2012

No Wonder Retention of Online Donors is So Bad

Fundraising, Nonprofit Communications, Nonprofit Marketing TrendsBy Kivi Leroux Miller, Founder and CEOAugust 21, 201226 Comments

In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. I promised to share what happened when I gave online gifts to 20 national…

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